Natalie and Dylana Suarez
Natalie and Dylana Suarez are soul mates when it comes to success and creativity, while shining as individuals through their own unique styles. We caught up with the sisters in their Dumbo pads to get a taste for what the other side of the bridge has to offer, and to talk all things fashion, travel and New York City.
How did you decide to start blogging?
N: I was modeling and Dylana asked to photograph me for her blog in college! I became addicted and so inspired by the whole community. It was so positive and the perfect platform to create and share your own vision and talent. I fell in love with having the creative freedom and a place that doubled as my portfolio. One summer in 2009, I decided I would start my own blog, completely inspired by everything “model off duty”. “Natalie Off Duty” was the first name I came up with and it just stuck, it felt right. The “model off duty” style is effortless and natural. It’s a style where you pickup pieces from all of your travels and become a chameleon both on-and-off set. Modeling really helped me find my own editorial vision. I learned so much working with top photographers, brands and designers. I’m so lucky I get to work with Dylana every single day. Since Day 1, our websites have been growing together. We shoot all of our own content. We inspire each other. We both get to be in front of and behind the lens. Together, I feel we grow and get better everyday in our content creation. Though it’s now our full-time business, it still feels fun and exciting.
D: I decided to start blogging my senior year of college - I was going to be graduating with a literature major, after switching from Biology. I loved to write, and I wanted to find a way where I could mix that passion with my love for style. Starting a blog seemed like the perfect outlet, and the best way for me to put my work out there. Starting my blog back then really opened doors for me, and helped me figure out my path.
It seems these days that sister duos are taking over the fashion world. How do you two differentiate yourselves?
N: Having a sister is like having someone you can rely on 100 percent, all the time, no matter what. We’re both so similar, yet so different and that’s what makes our bond so strong. We can be truly honest with one another, with no hurt feelings. I think most importantly, we’re always bringing out the best in each other and aren’t afraid to push each other to take things to the next level. We both love the same things, but can bring something to life in totally different ways through our writing, photography, and style. We love having our own platforms to get creative with and share, but I noticed our collaborations together are always very memorable and fun for our readers.
D: We differentiate ourselves by being ourselves. Natalie and I are super close and we are sisters, but that doesn’t mean that we are exactly the same. With my blog, I focus more on photography and writing, and Natalie’s is more fashion focused. I like to get more personal, treating my blog as a diary of sorts, where Natalie is more of the opposite of that. I like that we express ourselves in different ways, and we stay true to our strengths and support each other. I think we inspire each other in that way, as well. We are definitely a team and bring different things to the plate, while also being strong at quite a few of the same things. It’s the perfect sister-work balance.
What inspires you most about your sister?
N: Dylana is super thoughtful. She does what she believes in and will only do what she is passionate about. That’s a trait I really admire in her, and it inspires me to put my heart and soul into everything I do and go with my gut.
D: I am inspired by how she can pull off literally anything! Nat definitely thinks outside the box, and she’s not afraid to try something new.
How do you keep your brand as sisters strong while also maintaining your individual looks and style?
N: I think it comes really natural for us. I feel that all our lives we’ve had very strong and different personalities and as we’ve grown older, we’ve become closer. I always trust Dy’s opinion on what I’m wearing, what I’m shooting, or what project I take on. A lot of what we do overlaps from our style to our eye for photography. We always gravitate towards the same piece when we’re shopping, but we style it completely different.
D: We both have separate blogs, and always have since Day 1. That is our way of maintaining our individuality. Our personal styles overlap, and we love all the same things, but we wear them in different ways. It’s interesting to compare how we interpret the same things. I definitely think that our styles complement each other, and maybe that is a sister thing. We help each other with the blogs, shoot each other, and grew together as our industry grew. We both love to share the things we do together, along with what we have going on separately. Getting to work together is our biggest strength, and we like to let our readers know that.
How would you describe your sister’s style in one sentence?
N: Dylana’s style is modern vintage with an eclectic, worldly touch.
D: I would describe Natalie’s style as bold and innovative.
What is your fashion mantra?
N: Wear clothes that feel good on my skin and allow me to move.
D: “Imperfection is beauty!” I think perfection is something we all strive for so much in the fashion industry, especially in the digital realm. I like to remind others that there is no such thing as perfection. Fashion is a way for us to be our best selves, but it is in no way a gateway to perfection. I’ve come to be very happy with my flaws, because they make me unique. We are all too hard on ourselves most of the time, and this mantra is a good reminder to sit back and give ourselves more love!
Who do you look to for fashion inspiration?
N: Effortless women like Jane Birkin, Erin Wasson, and the Olsen Twins. They have been some of my favorites for as long as I can remember.
D: I look to so many people and I don’t even know their names! Many are on Instagram that I follow because I love their aesthetic, and just seeing little pieces of their days gives me instant inspiration to be creative or try something new. I love how easy it is to find inspiration now because of social media. But really, my favorite way to find inspiration is through the books I read and the films I watch - especially old films. I love time traveling through books and movies, and finding ways to bring that time period back to life in my own way today.
If you weren’t blogging, what would you pursue as a career?
N: Something in entertainment. Singing. Dancing. Acting. Producing. I always studied performing arts and it’ll always be a passion of mine. I’m lucky I can intertwine this into the projects I do now.
D: If I wasn’t blogging, I think I would be a creative director of sorts. I’m a very visual person, and I love storytelling and producing. And I really love being behind the camera and bringing my visions to life. A creative director in the fashion realm, or the film realm, or a mix of both, would be really interesting for me.
Being that you are California natives, now living in NY, which place would you say your personal style reflects more?
N: I really do become a chameleon with wherever I go. I feel I’m a complete mix of both. NYC is now my home and I certainly dress like a New Yorker, but one who wears a lot more color thanks to my California upbringing!
D: That’s a hard question. I think I would have to say it a pretty equal balance of both West Coast and East Coast. I don’t like to take my style too seriously, or try too hard, so maybe more West Coast style. However, most days I like to try things that are outside of the box, very playful and more avante garde, and that feels more NYC. In the end, something more sophisticated and edgy always needs to have a certain touch of relaxed effortlessness about it, or else it doesn’t feel like me.
How long have you been living in NY? What do you love most about your neighborhood?
N: Nearly 8 years. Dylana and I are close neighbors in Dumbo, Brooklyn. It’s one of the most gorgeous places in Brooklyn, just one subway stop from Manhattan. You get the most amazing views of the city on the waterfront. This little artist hub is now super chic and sophisticated while still staying true to its artistic, industrial roots. Because of its beauty, weekends bring in tourists from all over the world. Luckily, on a normal weekday, Dumbo feels very quiet and neighborhood-y which is hard to come by in NYC. It’s amazing.
D: I have lived in NYC since May of 2013. And I’ve always lived in Brooklyn . . . East Williamsburg, Bushwick and now Dumbo. I love my neighborhood because it has this charming old school NYC vibe about it. And it doesn’t have too much foot traffic, so it feels peaceful at night. I am just a few blocks away from the action at the park by the river. In the spring and summer, going for runs along the river is my favorite thing to do. It feels like an escape right in my own backyard.
How would you describe your different approaches (or similarities!) to decorating?
N: I like to keep things very minimal and neutral. I don’t like anything too overwhelming and I don’t like having too many things. My loft is very industrial with bright red pipes, but with warm, cozy accents in wood and concrete and sliding glass doors. I like my space to feel very open! Dylana’s home definitely has a lot a more color. She has pale pink walls in her dining room and a bold yellow couch, with a lot more plants and vases. She loves those little accents.
D: I would say that I am more driven by color and mid-century furniture. There are retro throwbacks, and touches of quirky pieces like a silver metal side table in my living room. It feels super 70s and I’m obsessed with it. At the same time, I like the bohemian, earthy feel. Natalie definitely likes the more modern and industrial look, but with a soft touch of bohemian.
Do you have any favorite pieces in the apartment?
N: My pink velvet chair. It was made in and shipped from Lake Como, Italy. It’s so heavy and well made. The shade of pink is so bright and vibrant. It’s become a star in so many of my photo shoots!
D: My favorite piece is my mustard yellow velvet couch. I’ve had it for almost two years, and it never feels old! It adds such a warm energy to my apartment. It’s definitely the highlight of my living room, and serves as the foundation for everything else I decorate with.
What would you consider NY’s best kept secret?
N: Cafe Usagi in Dumbo. They have the best matcha latte and it’s an awesome spot that integrates a cafe, gallery, and museum shop all in one.D: New York’s best-kept secrets are all the amazing escapes one can find upstate. I love Woodstock and the Catskills. It’s so lovely to know that there are adventurous places not too far away to visit.
If a first-timer were coming to visit, what would a perfect day in New York look like?
N: Brunch pancakes at Vinegar Hill House (it’s the coziest little neighborhood spot) followed by a walk through Brooklyn Bridge Park in Dumbo. It’s so beautiful you’ll want to lie on the grass and stare up and hear the sounds of the train go by. You can really take in the beauty and energy of the city in front of you. From there, I’d take one subway stop into the Lower East Side, and explore the city by foot. Making my way up diagonally through Chinatown for a boba tea, window-shopping in Soho, and into the gorgeous West Village. After a long day on your feet, stop into Redfarm for Chinese Fusion, it’s amazing. At night, there are endless possibilities - get a glass of wine at a jazz bar, see an off-Broadway show, or check out an indie theatre. NYC is most magical at night.
D: If I were a first-timer, I would start my morning in Nolita for some coffee or matcha, walk around the boutiques and have a really good brunch there. Then I would head to Soho to feel the energy there and people watch. Soho really embodies NYC – every first-timer must experience it! Then I would head to Chinatown for a boba tea and to take pictures because all the colors are beautiful. It’s interesting to see a part of NYC that feels like it is worlds away. Then I would walk downtown to the Brooklyn Bridge and walk across it during sunset. It’s one of my favorite things to do, even though it’s always a bit touristy feeling. The view is magic at this hour and a must see! Last stop would be to grab dinner somewhere by the water in Dumbo. Pizza!
What style are you most coveting for Spring?
N: The jumpsuit. Easy and necessary.
D: I definitely want a pair of white booties for spring, especially a taller white bootie. It’s something different for me to try, and feels really fresh. I’d love more denim jumpsuits with wider legs. They are retro and always timeless this time of the year.
You both are quite the travelers! What are your favorite places to visit and why?
N: For big adventures, I love visiting my family in Kuala Lumpur in Malaysia and hopping around Southeast Asia to places like Phuket and Bali. I love that tropical heat and all of the spicy food. For work, I love Paris and London. When I’m in Europe, I get so inspired to really dress up in the morning. They do luxury unlike anyone else!
D: My favorite places are Malaysia and Thailand. They are both such vibrant countries, the food is amazing and the energy pulsates non-stop in a different way than NYC does. I love how diverse it feels, and it’s always an adventure and feast for the eyes. I also love Nicaragua for complete relaxation and finding time to focus on my appreciation for nature. It’s a place you go to do absolutely nothing but enjoy the way your body feels under the sunshine.
Where is your next destination?
N: Los Angeles, my hometown! It’s festival season and I think my 6th or 7th Coachella!
D: Our next destination is California, but I think soon after we might be heading to Mexico with our family!
Where are you dying to go?
D: I am dying to go to India! I have been dreaming about it ever since I was a little girl. The food. The colors. The people. The culture. It is the dream exotic vacation. I’d love to do volunteer work there someday.
The best piece of advice you’ve received, or would give?
N: Put your heart and soul into everything you do and never be afraid to speak up and stand up for what you believe in.
D: The best piece of advice I’ve gotten was to never compare myself to anyone else, to stand up for my individuality, and to always trust my gut.
Founders of Modern Fertility
For this month’s Joie Muse Series, we met with Afton Vechery and Carly Leahy – entrepreneurs, modern-day feminists, and game-changers in women’s health (not to mention, members of Forbes and Inc’s “30 Under 30” list!). Founders of Modern Fertility, an at-home fertility test, Afton and Carly are helping to move the fertility conversation from infertility-resolution to fertility-proactivity to empower women about their bodies and their futures. Read along to learn about their ground-breaking work and shop their favorite #Joie picks.
Artist / Fashion Stylist / Creator
Welcome to the new Joie Muse Series, a simple evolution of the feature which we previously called “Sunday Girl”. Each month, we will continue to profile women who inspire us with their stories, and encourage others to approach life’s opportunities and challenges with confidence, creativity, hope and positivity – any day of the week. For the month of October, we sat down with artist, fashion stylist, creator and breast cancer survivor, Angeles Almuna Weil. Read along to learn more about Angeles’ colorful life journey and how it has not only shaped her style, but motivated her to spread awareness and give back to her community.
While based in Seattle, Sarah Butler’s notably whimsical and ladylike style has caught the eyes of style lovers everywhere. Her most recent collaboration with renowned street style photographer (and boyfriend) Jose Martinez has transformed her personal style blog into a curated editorial destination, capturing the attention of some of fashions elite. Read along to learn how Sarah has conquered Seattle’s style scene…and isn’t stopping there.
Journalist / Author
Egyptian born and London bred, Alya Mooro has earned her successes as a self-employed journalist, presenting unique approaches to social commentary, fashion and lifestyle. With her first book on the way to shelves, we met with Alya to learn more about the passion and voice she provides for multi-cultural women everywhere.
Co-Founder of Sophie James Winery
Set on a stunning Sonoma Mountaintop, surrounded by a magical farm land, Sophie Gray works fiercely to create delicious, distinctive, organically farmed Pinot Noir and Rosé wines. We visited Sophie James Winery to chat with Gray about how she became the best version of herself as a passionate business woman, wife, and mother.
Owners of destination floral design studio – Studio Mondine
San Francisco-based floral design shop Studio Mondine takes a unique approach to flower arrangements, combining lush, overgrown English garden style with precise, spiritual Japanese ikebana style in their work. We caught up with founders at their studio and chatted about their passion driven careers, and how they do it in style.
CEO of Erth Jewelry / Model
This Mother’s Day, we’ve partnered with Australian supermodel, jewelry designer, and boss mama Nicole Trunfio to be our Joie Sunday Girl! With two babies, a rockstar husband, and a bustling career, Nicole exemplifies motherhood goals. Read along as she tells us her secrets for mastering the perfect work-life balance in style.
Founder & Creative Director at Cander Paris
Inspired by candid moments, and on a quest for genuine expression, Elizabeth Minett diverged from the fashion industry to become one of the youngest female entrepreneurs in luxury home scents. This month, we caught up with the Cander Paris founder to chat all things career, family, travel, and of course, style.
From her home to her studio and personal style, Oakland based Woodworker Aleksandra Zee lives a lifestyle of beautifully curated simplicity. Pulling inspiration from nature and calming hues, Aleksandra walks us through what stimulates her when it comes to career, style and travel.
Founder of Erin Off Duty
It’s that time of year, where Fall Collections make their runway debut at Fashion Week, and who better to get us prepped than street style muse Geraldine Boublil of @erinoffduty. Geraldine’s effortless, timeless Parisian style has caught the attention of industry insiders everywhere and her blog has offered her a seat at some of the top shows in the world. Read along as she talks all things career, style, and Paris!
Director of Brand Development at Stitch Fix
Meet Maria Dueñas Jacobs – former ELLE Accessories Editor, current Director of Brand Development at Stitch Fix, and forever mother of three. Maria has conquered the competitive fashion industry head on with elegance and ease. From dream job to motherhood, she tells us how she balances it all.
Fashion & Lifestyle Blogger
Stephanie Liu Hjelemeseth started her creative digital journal, Honey & Silk, nearly eight years ago, which has naturally evolved to speak to fashion, travel, beauty, and the most rewarding addition yet: motherhood. We caught up with the new mama to talk all things career, style and how she plans to spend baby’s first holiday!
Small Space Lifestyle Blogger & Consultant
Whitney Leigh Morris’s less than 400 square foot small-scale home may be limited, however, her life inside is anything but. Tucked away in a charming Tiny Canal Cottage with an adoring husband, beautiful two-year-old son, and two playful rescue beagles, Whitney’s days spent on the historic Venice Canals are what dreams of Southern California living are all about.
DJ & Painter
DJ, painter and fashion it-girl Inès Mélia is the epitome of Parisienne chic. With an ear for music and an eye for style, Inès has worked with some of the biggest names in the industry. Read on to learn more about her musical expertise, fashion inspiration and wanderlust lifestyle.
Lifestyle Blogger + Content Creator
Introduction: Self-love, authenticity, and empowerment – a few of the many things that attracted us to Amira Khan’s lifestyle blog. With a uniquely modest style, in a not-so-modest world, Amira takes us around her hometown of Manchester and chats with us about her career, style, and all of the refreshing traits that make her ‘Modest Mira’.
Street-style star and fashion tastemaker Monica Ainley de La Villardière juggles keeping traditional media alive while relishing in the new-found convenience of a digital age. We caught up with the Parisian-by-way-of-London Canadian and chatted all things career, style, Paris and podcast ‘Fashion: No Filter’.
Fashion Director, HarpersBAZAAR.com
This month's Sunday Girl wears many hats - figuratively and literally. Fashion Director, artist, writer, stylist, and above all wife and new mom, Kerry Pieri celebrates the daily balance of being a mother and businesswoman, with style and grace. Her genuine passion and happiness encourages us to do what we love, and love what we do.
Actress & Lifestyle Blogger
Actress, writer, producer, blogger - you name it, Grasie Mercedes does it…and she does it in style. As a NY native residing in LA, our June Sunday Girl thrives in all opportunities that Hollywood puts in front of her, both on and off screen. Grasie gives us a behind-the-scenes look at her love for the entertainment industry, fashion, beauty, and travel.
Co-Founder of Summer Fridays and Creator of You & Lu
For the month of May, we are focusing on all things mama’s, wellness, and the official kick off to summer. We’ve tapped into new mom, Summer Friday’s co-founder, and You & Lu creator to learn how she tackles motherhood, style, health and summer!
Founder, Ropes of Holland
Physiotherapist-turned-fashion blogger, Lindsey Holland, takes us on a tour of her picturesque neighborhood in her favorite pieces from our Spring Collection, and talks all things style, travel and London.
Fashion Blogger + Globe Trotter
It’s February (aka “love month”), so we’ve turned to fashion blogger + globe trotter Sara Escudero of Collage Vintage to share what she’s loving right now. Having recently relocated from Madrid to LA with her photographer boyfriend, Diego Anciano, the magic that life in a new city brings is giving them a fresh outlook on all things to love
Founder of Chillhouse & Taste the Style
The holidays are a busy time of year, and by the time December rolls around we inevitably find ourselves wondering how we're going to survive another month of holiday cheer? Don’t you agree? This month, wellness and style expert Cyndi Ramiriz-Fulton shares how she keeps her mind, body and style aligned during this busy time of year. As the founder of Chillhouse Wellness Café and the editorial website Taste the Style, looking and feeling fabulous is part of her daily routine.
Co-Founders of The Hive
November marks the start of the giving season, but giving means many things for multi-tasking women balancing motherhood, entrepreneurship, making a difference, and time to call their own. This month, Co-Founders of The Hive, an online destination for new moms and beyond, share how they balance the demands of the holidays without compromising their style, sanity, or do-good attitudes.
Owner/Designer of EF Collection
Delicate fine jewelry is definitely having a moment in fashion. Whether layered, stacked, or mix and matched, celebrities and fashion “it” girls are flocking to Owner/Designer Emily Faith’s EF Collection to help define their jewelry style. We caught up with the Los Angeles native while in Paris showing her new collection to find out how she spends her time in the world’s most fashionable city and what she’s coveting for fall.
BPCM PR Team
September marks the official kick-off to fall, and there’s no better way to get in the mood for a wardrobe revamp than a healthy dose of New York Fashion Week. For an insiders’ perspective on this coveted event, we tagged along with PR maven Vanessa von Bismarck, Partner of BPCM PR, and a few of her PR gurus to find out everything we wanted to know about fashion week and beyond.
Founder of Guest of a Guest & Lingua Franca
As the end of summer nears, an escape to the coast is exactly what we need. Meet Rachelle Hruska MacPherson, founder of Guest of a Guest and Lingua Franca, as we chat motherhood, life in Montauk, and weekend dressing
Shop Owner of Milly & Grace Boutique
Off the shores of Cape Cod, we spend a Nantucket afternoon with Milly & Grace shop owner and mother of two, Emily Hollister. With a passion for her clients and bringing the local community together, this kind and humble spirit shares about the beginnings of a successful business, the East Coast lifestyle, and her excitement for Joie’s upcoming A La Plage capsule pop-up, available at Milly & Grace from August 4th – 14th.
Skai Jackson & Kiya Cole Mother-Daughter Goals
Child star, teenage role model and emerging style-icon all define actress Skai Jackson. Her number one fan and stunning mother, Kiya Cole, is with her every step of the way. This mother & daughter duo open up about a budding career, fashion inspiration, and what their close-knit family relationship is like off screen…
Emma Henderson & Victoria Beattie: Founders of The Beach People
Clear summer skies are just around the corner and we couldn’t be more excited to get whisked away, be carefree and inspired by our bucket-list destination travels. This month, Emma Henderson and Victoria Beattie of The Beach People, take us to the land down under, where they share their best-kept secrets and celebrate our A La Plage summer capsule collection and our exclusive Roundie towel collaboration to accompany our seaside escapes and beyond…
Founder of CamilleStyles.com
This season we celebrate our store opening at Domain Northside, and enjoy the sunny skies of Austin with Camille Styles, founder of CamilleStyles.com. A creative & energetic spirit, Camille welcomes us into her gorgeous home and shares with us a few of her favorite neighborhood spots while reminding us of the importance of living a healthy, well-balanced lifestyle
Social Editor at L’Officiel
As we wind down from the whirlwind that is fashion month, we spend a morning with Sabina Socol, the chic social editor of French fashion magazine, L’Officiel Paris. Always on top of the latest news, this “It Girl” shows us around her dreamy flat and shares her best kept secrets behind personal style, the best cuisine in town, and inspires us with her love of journalism to pick up a pen and start writing.
Creative Director & Owner of Blooms by Drea Floral and Event Design
This February, we’re celebrating the month of love with Andrea Swain, soon-to-be bride and event and floral designer behind Blooms by Drea. We catch up with Andrea at home as she effortlessly styles our bohemian and vintage-inspired pieces from our exclusive wedding capsule collection before jetting off to her own destination wedding in Cartagena, Colombia.
Fashion Director and Editor
For Fashion Director and Editor, Caroline Issa, it may not be all glitz and glam prepping for the fervor of fashion month in between editorial meetings, shoots and brand consulting. Yet this stylish sartorial influencer is as prepared as ever, taking her favorite looks from our exclusive winter capsule collection to the streets of Paris and getting us geared up for fashion month with a few of her tips & tricks of the trade.
TV Host and Fashion Journalist
It’s officially gift giving season and we’re celebrating with Louise Roe - author of Front Roe. Join us as we chat Sunday indulgences, unforgettable career moments, and all things holiday. This down-to-earth beauty is no stranger to “front row” experiences and is our go-to girl on cultivating personal style and leading a life filled with confidence.
Founder of Mara Carrizo Scalise Jewelry
Meet Mara Carrizo Scalise–the Argentinian jewelry designer whose passion for travel, eye for unusual vintage, and love for the simple beauty found in nature has influenced the concept behind her namesake jewelry line, handmade in LA. With a lengthy list of loyal celebrity clientele, Mara’s dainty, everyday pieces are the perfect complement to Joie’s perennially chic style. Keep scrolling to read more on the inspiration behind her collection and be sure to check out her pieces featured in the Joie Holiday Shop.
Founder and Partner of GOGOLUXE
Keeping up with the trends is no easy feat in an industry that’s always on the move. That’s why this month, we put the spotlight on in-the-know fashion retail and luxury brand consultant, Ramya Giangola. Named one of New York’s most fashionable women time and time again, Ramya has made a name for herself scouting and guiding “it" developments across design, travel, food and, of course, fashion. We catch up with the stylish working mom in her new Hollywood Hills home and get the scoop on all that’s new and noteworthy for fall…
SVP, Fashion Director at Saks Fifth Avenue
September is officially here and while many are mourning the last bit of summer, the fashion world has eagerly shifted gears in anticipation for the season’s long-awaited fall fervor. With the shows in full swing, we’ve tapped Saks Fifth Avenue’s SVP, Fashion Director and trend forecasting expert, Roopal Patel, for a few inside tips on navigating Fashion Week like a pro. Keep scrolling for her insider tips to survive the month-long fête.
Founder & Creative Director of Simone LeBlanc
Personal stylist turned LA’s most trusted gift-giving guru, Simone LeBlanc, created her dream job—traveling to alluring destinations to source and curate her well-adorned, lavish gift-boxes for friends, clients, and celebrities alike. This month, we sat down with the gifting queen in her Hollywood Hills home and talk personal taste, the meaningful touch, and of course, life on Sundays with her adorable daughter Lillian…
Founder of Crowell Lane Creative
Following our Malibu visit with Minnie Mortimer Gaghan, we cross coasts during the height of summer and relax oceanside in the Hamptons. Join us as Laney Crowell – founder of digital branding agency Crowell Lane— takes us to her favorite seaside shops and shares her personal fashion and interior style tips. With the quaint aesthetics of summer in the Hamptons and blooming flowers as our backdrop, we promise Crowell's view will make you want to pack a bag and head to the beach.
Co-founder of Vainité
To celebrate the summer collection and Joie’s coastal lifestyle, we're taking our summer vacation from the breathtaking shores of Malibu all the way to the pristine sands of Montauk. Join us as we travel coast-to-coast and catch up with Minnie Mortimer, co-founder of the luxury beauty experience Vainité, and the stylish Laney Crowell, founder of Laney Crowell Creative. Get swept away as we explore Minnie’s stunning oceanfront refuge and get a taste for her laid-back Los Angeles lifestyle. Then jet-set across the country with us next week for a relaxing stay in the Hamptons as we take a trip to the beach with Laney and talk summer essentials. After all, this season is all about travel and lasting memories, so why not pack your bags with your favorite Joie dress and take a vacation with us?
Founder of Max-Bone Boutique
In laid-back Malibu, California, where day trips to the beach and beautiful summer skies are endless, we tap this month’s Sunday Girl, the sophisticated globe trotter and Max-Bone founder & designer, Parisa Fowles-Pazdro. From the pristine sands of Zuma to the iconic Surfrider Beach, Malibu’s surfer style and bohemian way of life are the perfect backdrop for the Joie summer collection. This month we visit Parisa in her home away from home, the Max-Bone store in Cross Creek and talk summer getaways, Sundays in Malibu, and her adorable bulldog Mackintosh. We couldn’t help but be inspired by her carefree wanderlust, and we are sure you will agree.
Inspired, passionate, and accomplished are all attributes that can be used to describe our May Sunday Girls. We've tapped ten stunning women who are breaking barriers in their respective industries while doing an incredible job as parents. With today's working mothers prioritizing their careers and simultaneously dedicating time to raising their children, work-life balance has become an integral part of the everyday routine and each of our Sunday Girls go above and beyond just that. Even though Mother's Day only comes once a year, we believe that honoring great moms should happen year-round. Happy Mother’s Day to our Sunday Girls around the world.
Owner of Camelback Flower Shop
Now that spring has officially arrived and flowers are on all of our minds, we take a moment to chat with Scottsdale’s Camelback Flowershop owner Teresa Wilson about her Sunday routine, florals vs. fronds, and the inspiration behind her recently launched candle collection.
Founder of Jennifer Zeuner Jewelry
In celebration of the launch of Jennifer Zeuner's delicate jewelry line in Joie stores, we've tapped the Southern-based designer to talk all things Sunday, her secret formula for layering necklaces, and the unexpected muse that inspired her line.
With Valentine’s Day upon us, it would seem only natural to catch up with Rosie O’Neill, the sugar-loving co-founder of luxury candy boutique, Sugarfina—and chat Sundays, champagne gummies, and the love story that started it all…
This month, we sit down with Kassia Meador—the free-spirited pro-surfer, wetsuit designer, and photographer from Los Angeles—and talk life growing up in Southern California, inspiration and what’s in store for 2016…
The Trio Behind STRIIIKE
Meet the effortlessly talented Streicher sisters: Kristie, Ashley and Jenn, the trio behind STRIIIKE – a collaborative family business and beauty studio in Los Angeles where hair, makeup and feathered brows are artfully crafted under one roof.
PARTNERS AT SWEET LAUREL BAKERY
Friends-turned-business partners Claire Thomas and Laurel Gallucci are the duo behind whole foods focused baking company, Sweet Laurel Bakery.