The Streicher Sisters
Meet the effortlessly talented Streicher sisters: Kristie, Ashley and Jenn, the trio behind STRIIIKE – a collaborative family business and beauty studio in Los Angeles where hair, makeup and feathered brows are artfully crafted under one roof. Jenn, an editorial and red carpet makeup artist, Ashley, a sought after hair stylist, and Kristie, known for her trademarked, natural looking Feathered Brow technique combined to create LA’s one-stop shop for all things beauty. We sat down with these industry insiders to learn more about their favorite beauty trends, how they spend their weekends, and what it’s like working with their sisters.
Describe your typical Sunday.
Jenn: I don’t always get Sundays off, but when I do it’s my most favorite day of the week. Sundays always involve coffee, The New York Times, a walk, and hopefully some kind of family dinner. I love to roast a chicken.
Ashley: Same goes here -- if I'm not working, I make coffee at home, hike the 2 mile loop at my house then head to the BH Farmers Market that’s on Civic Center Drive (right by STRIIIKE). I’ll also have brunch with a girlfriend at Animal, Cafe Stella, or Trois Familia. Maybe get a mani/pedi. Then spend some time with my nephew #ArrowJames. Then usually family dinner at #ArrowJames house.
Kristie: I sleep until 7:30-8 AM -- I’m an early riser – then enjoy coffee in bed with my fiancé. Then maybe the gym for yoga or a workout, shower, then start the day. This last Sunday was a perfectly clear day with little wind so we went flying which is always fun and exhilarating. Maybe see a movie or make dinner at home.
So tell us about the beginnings of Striiike. How did you build your business? Did you have individual challenges along the way?
Ashley: STRIIIKE really began with Kristie needing to find a new space to work out of. Her previous space closed abruptly and Jenn and I decided it be best that she open her own place. Then we realized that we should do this project together and all utilize the space for work. We very quickly found the perfect location and immediately got working on construction. Everything that happened along the way and every decision was all very easy, which definitely made it feel that it was the right thing to be doing.
Kristie: We wanted to do something that allowed us to work more closely together and provide a way to brand ourselves. Creating a collaborative space to not only share clients but to be creative with photo shoots and videos seemed like the perfect start. I always dreamed of opening my own space because I’d always worked with and for other people. It’s been an amazing experience to have a beautifully designed and relaxing environment to see clients in that is the brainchild of the three of us.
Luckily all three of you are involved in the same industry. What drew you all to work in beauty?
Ashley: We all started doing our individual beauty jobs very young. I started in high school, finishing beauty school and having a cosmetology license before graduating. I thought it'd be a good job to have while going to college. I quickly learned that I loved it and moved to NYC as soon as I could. At the same time, Jenn and Kristie were newly in New York starting their careers. We all got our first big job at Warren Tricomi. From there, we grew our careers and eventually all ended up in the same city again, Los Angeles.
Kristie: It wasn’t like there was a particular person or event that inspired us, it just happened that way. I think it’s partly why we are successful. Nothing has ever been forced or felt unnatural. I think the best things happen organically.
Jenn: Yeah, it definitely was not intentional, it all happened very organically.
Where do you draw inspiration from for your client looks?
Kristie: I think we definitely draw inspiration from a few different sources -- everything from Mother Nature to the runway and everything in between.
Ashley: I get inspired by nature, being outside. I also love going to museums; art inspires me. Fashion and runway shows are a great source of inspiration when doing red carpet looks as well. I look to both my sisters as my muses/Guinea pigs.
Jenn: And of course, the internet is always a great place to look to!
Growing up, did the three of you have sibling rivalry?
Kristie: Jenn and I are two years apart so there was definitely some sibling rivalry there but mostly because I just wanted to wear her clothes and hang out with her and her friends.
Jenn: Yes, Kristie and I definitely had our battles, but Ashley and I are 10 years apart so our relationship was a little more "motherly.”
Ashley: I always just looked up to them since I was much younger.
How would you describe each other’s personal style?
Ashley: KS is the more wild and unique flavor, she also has the figure to literally wear anything, and she does.
Jenn: Yeah, Kristie has always been the "loose canon" when it comes to fashion. She is all over the place and everything looks good on her, so she can definitely get away with it. Ashley is a little more classic but with a designer edge. She is young and fresh and knows the latest "cool designers."
Kristie: I think our personal styles have definitely evolved as we have. We didn’t grow up with a lot of money so we were always forced to get creative and “crafty.” I remember cutting my clothes to make something I couldn’t afford to buy.
Ashley: Jenn’s style is also a bit more classic. Classic and chic but with a modern twist.
What makeup/brow/hair trends are you excited to try this fall?
Jenn: I’m loving the bold rich berry and brown lip colors.
Kristie: I just went red with my hair color -- I’ve been blonde forever and it’s nice to have a different look. I’m enjoying playing around with colors in my wardrobe and makeup bag. I really want to find a forest green velvety jumpsuit.
Ashley: I just bought an amazing kelly green MSGM coat. I also love that people are doing more graphic liner. Eye liner is one of the only makeup tricks I excel at, so I’m excited to play with other colors and get more graphic.
Beauty wise, what is your take on the Joie girl?
Kristie: Classically pretty but effortless.
Ashley: I think she's clean and pretty, a more natural approach to beauty, but maybe with a pop of color here and there.
What advice do you have for those looking to start their own business?
Ashley: I would advise EVERYONE to start their own business. It gives you such a sense of satisfaction to take your business into your own hands and it lets you really be able to put your individual twist on everything you do, keeping the work so much more genuine. I would also suggest having business partners; I can't imagine how hard this would be doing it alone. Sometimes family can be hard to work with, but it's so worth it to have people you trust to lean on and take part of the workload.
Jenn: The three of us going to therapy every other week has been a life saver. It has really helped our business and has improved our personal relationships with each other tremendously.
Kristie: It’s definitely been a learning process. I think that as long as everyone is in it for the same reasons it can be great! I agree with Jenn that sister therapy has helped us a lot.
Tell us about the inspiration behind your studio. It feels like an art gallery!
Ashley: Our inspiration is an art gallery! I think we're all inspired by art and are in the space creating art. We wanted it to feel more like a space to create, rather than a salon.
Jenn: My husband is an art consultant, so that’s why we have amazing art. As for all the furniture, we all three did a lot of Pinterest boarding. We all have a similar aesthetic. That’s really why we love working together.
What’s next on the horizon for Striiike?
Ashley: So much more to come!
Kristie: Hair, makeup and eyebrows on other planets. We’re not far off!
Jenn: Honestly, we’re not sure. But I am really enjoying what’s happening now!
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PARTNERS AT SWEET LAUREL BAKERY
Friends-turned-business partners Claire Thomas and Laurel Gallucci are the duo behind whole foods focused baking company, Sweet Laurel Bakery.
Jenn on her typical Sunday: “I don’t always get Sundays off, but when I do it’s my most favorite day of the week. Sundays always involve coffee, The New York Times, a walk, and hopefully some kind of family dinner. I love to roast a chicken.”
Pictured: Jenn in the Kerenza Cashmere Sweater, Stuva Linen Pants and Denez BootiesPhotography By Alex La Cruz
Kristie on the beginnings of STRIIIKE: “We wanted to do something that allowed us to work more closely together and provide a way to brand ourselves. Creating a collaborative space to not only share clients but to be creative with photo shoots and videos seemed like the perfect start. I always dreamed of opening my own space because I’d always worked with and for other people. It’s been an amazing experience to have a beautifully designed and relaxing environment to see clients in that is the brainchild of the three of us.”
Pictured: Ashley in the Anthenat Cashmere Sweater and Denez Booties ; Jenn in the Kerenza Cashmere Sweater , Stuva Linen Pants and Denez Booties and Kristie wears the Sona Sweater and Stuva Linen PantsPhotography By Alex La Cruz
Kristie on her typical Sunday: “I sleep until 7:30-8 AM -- I’m an early riser – then enjoy coffee in bed with my fiancé. Then maybe the gym for yoga or a workout, shower, then start the day. This last Saturday was a perfectly clear day with little wind so we went flying which is always fun and exhilarating. Maybe see a movie or make dinner at home.”
Pictured: Kristie in the Sona Sweater and Stuva Linen PantsPhotography By Alex La Cruz
Ashley on the inspiration behind the studio: “Our inspiration is an art gallery! I think we're all inspired by art and are in the space creating art. We wanted it to feel more like a space to create, rather than a salon.”
Pictured: Ashley wears the Anthenat Cashmere Sweater and Denez BootiesPhotography By Alex La Cruz
On what beauty trends they are excited to try: Jenn: “I’m loving the bold rich berry and brown lip colors.” Kristie: “I just went red with my hair color -- I’ve been blonde forever and it’s nice to have a different look. I’m enjoying playing around with colors in my wardrobe and makeup bag.” Ashley: “I also love that people are doing more graphic liner. Eye liner is one of the only makeup tricks I excel at, so I’m excited to play with other colors and get more graphic.”
Pictured: Kristie in the Winda Top (coming soon), Enchante Flare and Denez Booties ; Ashley in the Phan Top , Endre Blazer , Mariner Crop Pants and the Dakota Sneakers and Jenn wears the Ashana Sweater , Phan TopPhotography By Alex La Cruz
On what’s next on the horizon for STRIIIKE: Ashley: “So much more to come!” Kristie: “Hair, makeup and eyebrows on other planets. We’re not far off!” Jenn: “Honestly, we’re not sure. But I am really enjoying what’s happening now!”
Pictured: Kristie in the Sefrina Top ; Ashley wears the Everla Silk Dress and Jenn wears the Amaral Silk BlousePhotography By Alex La Cruz