The Streicher Sisters
Meet the effortlessly talented Streicher sisters: Kristie, Ashley and Jenn, the trio behind STRIIIKE – a collaborative family business and beauty studio in Los Angeles where hair, makeup and feathered brows are artfully crafted under one roof. Jenn, an editorial and red carpet makeup artist, Ashley, a sought after hair stylist, and Kristie, known for her trademarked, natural looking Feathered Brow technique combined to create LA’s one-stop shop for all things beauty. We sat down with these industry insiders to learn more about their favorite beauty trends, how they spend their weekends, and what it’s like working with their sisters.
Describe your typical Sunday.
Jenn: I don’t always get Sundays off, but when I do it’s my most favorite day of the week. Sundays always involve coffee, The New York Times, a walk, and hopefully some kind of family dinner. I love to roast a chicken.
Ashley: Same goes here -- if I'm not working, I make coffee at home, hike the 2 mile loop at my house then head to the BH Farmers Market that’s on Civic Center Drive (right by STRIIIKE). I’ll also have brunch with a girlfriend at Animal, Cafe Stella, or Trois Familia. Maybe get a mani/pedi. Then spend some time with my nephew #ArrowJames. Then usually family dinner at #ArrowJames house.
Kristie: I sleep until 7:30-8 AM -- I’m an early riser – then enjoy coffee in bed with my fiancé. Then maybe the gym for yoga or a workout, shower, then start the day. This last Sunday was a perfectly clear day with little wind so we went flying which is always fun and exhilarating. Maybe see a movie or make dinner at home.
So tell us about the beginnings of Striiike. How did you build your business? Did you have individual challenges along the way?
Ashley: STRIIIKE really began with Kristie needing to find a new space to work out of. Her previous space closed abruptly and Jenn and I decided it be best that she open her own place. Then we realized that we should do this project together and all utilize the space for work. We very quickly found the perfect location and immediately got working on construction. Everything that happened along the way and every decision was all very easy, which definitely made it feel that it was the right thing to be doing.
Kristie: We wanted to do something that allowed us to work more closely together and provide a way to brand ourselves. Creating a collaborative space to not only share clients but to be creative with photo shoots and videos seemed like the perfect start. I always dreamed of opening my own space because I’d always worked with and for other people. It’s been an amazing experience to have a beautifully designed and relaxing environment to see clients in that is the brainchild of the three of us.
Luckily all three of you are involved in the same industry. What drew you all to work in beauty?
Ashley: We all started doing our individual beauty jobs very young. I started in high school, finishing beauty school and having a cosmetology license before graduating. I thought it'd be a good job to have while going to college. I quickly learned that I loved it and moved to NYC as soon as I could. At the same time, Jenn and Kristie were newly in New York starting their careers. We all got our first big job at Warren Tricomi. From there, we grew our careers and eventually all ended up in the same city again, Los Angeles.
Kristie: It wasn’t like there was a particular person or event that inspired us, it just happened that way. I think it’s partly why we are successful. Nothing has ever been forced or felt unnatural. I think the best things happen organically.
Jenn: Yeah, it definitely was not intentional, it all happened very organically.
Where do you draw inspiration from for your client looks?
Kristie: I think we definitely draw inspiration from a few different sources -- everything from Mother Nature to the runway and everything in between.
Ashley: I get inspired by nature, being outside. I also love going to museums; art inspires me. Fashion and runway shows are a great source of inspiration when doing red carpet looks as well. I look to both my sisters as my muses/Guinea pigs.
Jenn: And of course, the internet is always a great place to look to!
Growing up, did the three of you have sibling rivalry?
Kristie: Jenn and I are two years apart so there was definitely some sibling rivalry there but mostly because I just wanted to wear her clothes and hang out with her and her friends.
Jenn: Yes, Kristie and I definitely had our battles, but Ashley and I are 10 years apart so our relationship was a little more "motherly.”
Ashley: I always just looked up to them since I was much younger.
How would you describe each other’s personal style?
Ashley: KS is the more wild and unique flavor, she also has the figure to literally wear anything, and she does.
Jenn: Yeah, Kristie has always been the "loose canon" when it comes to fashion. She is all over the place and everything looks good on her, so she can definitely get away with it. Ashley is a little more classic but with a designer edge. She is young and fresh and knows the latest "cool designers."
Kristie: I think our personal styles have definitely evolved as we have. We didn’t grow up with a lot of money so we were always forced to get creative and “crafty.” I remember cutting my clothes to make something I couldn’t afford to buy.
Ashley: Jenn’s style is also a bit more classic. Classic and chic but with a modern twist.
What makeup/brow/hair trends are you excited to try this fall?
Jenn: I’m loving the bold rich berry and brown lip colors.
Kristie: I just went red with my hair color -- I’ve been blonde forever and it’s nice to have a different look. I’m enjoying playing around with colors in my wardrobe and makeup bag. I really want to find a forest green velvety jumpsuit.
Ashley: I just bought an amazing kelly green MSGM coat. I also love that people are doing more graphic liner. Eye liner is one of the only makeup tricks I excel at, so I’m excited to play with other colors and get more graphic.
Beauty wise, what is your take on the Joie girl?
Kristie: Classically pretty but effortless.
Ashley: I think she's clean and pretty, a more natural approach to beauty, but maybe with a pop of color here and there.
What advice do you have for those looking to start their own business?
Ashley: I would advise EVERYONE to start their own business. It gives you such a sense of satisfaction to take your business into your own hands and it lets you really be able to put your individual twist on everything you do, keeping the work so much more genuine. I would also suggest having business partners; I can't imagine how hard this would be doing it alone. Sometimes family can be hard to work with, but it's so worth it to have people you trust to lean on and take part of the workload.
Jenn: The three of us going to therapy every other week has been a life saver. It has really helped our business and has improved our personal relationships with each other tremendously.
Kristie: It’s definitely been a learning process. I think that as long as everyone is in it for the same reasons it can be great! I agree with Jenn that sister therapy has helped us a lot.
Tell us about the inspiration behind your studio. It feels like an art gallery!
Ashley: Our inspiration is an art gallery! I think we're all inspired by art and are in the space creating art. We wanted it to feel more like a space to create, rather than a salon.
Jenn: My husband is an art consultant, so that’s why we have amazing art. As for all the furniture, we all three did a lot of Pinterest boarding. We all have a similar aesthetic. That’s really why we love working together.
What’s next on the horizon for Striiike?
Ashley: So much more to come!
Kristie: Hair, makeup and eyebrows on other planets. We’re not far off!
Jenn: Honestly, we’re not sure. But I am really enjoying what’s happening now!
More Sunday Girls
Fashion Director, HarpersBAZAAR.com
This month's Sunday Girl wears many hats - figuratively and literally. Fashion Director, artist, writer, stylist, and above all wife and new mom, Kerry Pieri celebrates the daily balance of being a mother and businesswoman, with style and grace. Her genuine passion and happiness encourages us to do what we love, and love what we do.
Actress & Lifestyle Blogger
Actress, writer, producer, blogger - you name it, Grasie Mercedes does it…and she does it in style. As a NY native residing in LA, our June Sunday Girl thrives in all opportunities that Hollywood puts in front of her, both on and off screen. Grasie gives us a behind-the-scenes look at her love for the entertainment industry, fashion, beauty, and travel.
Co-Founder of Summer Fridays and Creator of You & Lu
For the month of May, we are focusing on all things mama’s, wellness, and the official kick off to summer. We’ve tapped into new mom, Summer Friday’s co-founder, and You & Lu creator to learn how she tackles motherhood, style, health and summer!
Fashion Bloggers & Photographers
Natalie and Dylana Suarez are soul mates when it comes to success and creativity, while shining as individuals through their own unique styles. We caught up with the sisters in their Dumbo pads to get a taste for what the other side of the bridge has to offer, and to talk all things fashion, travel and New York City.
Founder, Ropes of Holland
Physiotherapist-turned-fashion blogger, Lindsey Holland, takes us on a tour of her picturesque neighborhood in her favorite pieces from our Spring Collection, and talks all things style, travel and London.
Fashion Blogger + Globe Trotter
It’s February (aka “love month”), so we’ve turned to fashion blogger + globe trotter Sara Escudero of Collage Vintage to share what she’s loving right now. Having recently relocated from Madrid to LA with her photographer boyfriend, Diego Anciano, the magic that life in a new city brings is giving them a fresh outlook on all things to love
Founder of Chillhouse & Taste the Style
The holidays are a busy time of year, and by the time December rolls around we inevitably find ourselves wondering how we're going to survive another month of holiday cheer? Don’t you agree? This month, wellness and style expert Cyndi Ramiriz-Fulton shares how she keeps her mind, body and style aligned during this busy time of year. As the founder of Chillhouse Wellness Café and the editorial website Taste the Style, looking and feeling fabulous is part of her daily routine.
Co-Founders of The Hive
November marks the start of the giving season, but giving means many things for multi-tasking women balancing motherhood, entrepreneurship, making a difference, and time to call their own. This month, Co-Founders of The Hive, an online destination for new moms and beyond, share how they balance the demands of the holidays without compromising their style, sanity, or do-good attitudes.
Owner/Designer of EF Collection
Delicate fine jewelry is definitely having a moment in fashion. Whether layered, stacked, or mix and matched, celebrities and fashion “it” girls are flocking to Owner/Designer Emily Faith’s EF Collection to help define their jewelry style. We caught up with the Los Angeles native while in Paris showing her new collection to find out how she spends her time in the world’s most fashionable city and what she’s coveting for fall.
BPCM PR Team
September marks the official kick-off to fall, and there’s no better way to get in the mood for a wardrobe revamp than a healthy dose of New York Fashion Week. For an insiders’ perspective on this coveted event, we tagged along with PR maven Vanessa von Bismarck, Partner of BPCM PR, and a few of her PR gurus to find out everything we wanted to know about fashion week and beyond.
Founder of Guest of a Guest & Lingua Franca
As the end of summer nears, an escape to the coast is exactly what we need. Meet Rachelle Hruska MacPherson, founder of Guest of a Guest and Lingua Franca, as we chat motherhood, life in Montauk, and weekend dressing
Shop Owner of Milly & Grace Boutique
Off the shores of Cape Cod, we spend a Nantucket afternoon with Milly & Grace shop owner and mother of two, Emily Hollister. With a passion for her clients and bringing the local community together, this kind and humble spirit shares about the beginnings of a successful business, the East Coast lifestyle, and her excitement for Joie’s upcoming A La Plage capsule pop-up, available at Milly & Grace from August 4th – 14th.
Skai Jackson & Kiya Cole Mother-Daughter Goals
Child star, teenage role model and emerging style-icon all define actress Skai Jackson. Her number one fan and stunning mother, Kiya Cole, is with her every step of the way. This mother & daughter duo open up about a budding career, fashion inspiration, and what their close-knit family relationship is like off screen…
Emma Henderson & Victoria Beattie: Founders of The Beach People
Clear summer skies are just around the corner and we couldn’t be more excited to get whisked away, be carefree and inspired by our bucket-list destination travels. This month, Emma Henderson and Victoria Beattie of The Beach People, take us to the land down under, where they share their best-kept secrets and celebrate our A La Plage summer capsule collection and our exclusive Roundie towel collaboration to accompany our seaside escapes and beyond…
Founder of CamilleStyles.com
This season we celebrate our store opening at Domain Northside, and enjoy the sunny skies of Austin with Camille Styles, founder of CamilleStyles.com. A creative & energetic spirit, Camille welcomes us into her gorgeous home and shares with us a few of her favorite neighborhood spots while reminding us of the importance of living a healthy, well-balanced lifestyle
Social Editor at L’Officiel
As we wind down from the whirlwind that is fashion month, we spend a morning with Sabina Socol, the chic social editor of French fashion magazine, L’Officiel Paris. Always on top of the latest news, this “It Girl” shows us around her dreamy flat and shares her best kept secrets behind personal style, the best cuisine in town, and inspires us with her love of journalism to pick up a pen and start writing.
Creative Director & Owner of Blooms by Drea Floral and Event Design
This February, we’re celebrating the month of love with Andrea Swain, soon-to-be bride and event and floral designer behind Blooms by Drea. We catch up with Andrea at home as she effortlessly styles our bohemian and vintage-inspired pieces from our exclusive wedding capsule collection before jetting off to her own destination wedding in Cartagena, Colombia.
Fashion Director and Editor
For Fashion Director and Editor, Caroline Issa, it may not be all glitz and glam prepping for the fervor of fashion month in between editorial meetings, shoots and brand consulting. Yet this stylish sartorial influencer is as prepared as ever, taking her favorite looks from our exclusive winter capsule collection to the streets of Paris and getting us geared up for fashion month with a few of her tips & tricks of the trade.
TV Host and Fashion Journalist
It’s officially gift giving season and we’re celebrating with Louise Roe - author of Front Roe. Join us as we chat Sunday indulgences, unforgettable career moments, and all things holiday. This down-to-earth beauty is no stranger to “front row” experiences and is our go-to girl on cultivating personal style and leading a life filled with confidence.
Founder of Mara Carrizo Scalise Jewelry
Meet Mara Carrizo Scalise–the Argentinian jewelry designer whose passion for travel, eye for unusual vintage, and love for the simple beauty found in nature has influenced the concept behind her namesake jewelry line, handmade in LA. With a lengthy list of loyal celebrity clientele, Mara’s dainty, everyday pieces are the perfect complement to Joie’s perennially chic style. Keep scrolling to read more on the inspiration behind her collection and be sure to check out her pieces featured in the Joie Holiday Shop.
Founder and Partner of GOGOLUXE
Keeping up with the trends is no easy feat in an industry that’s always on the move. That’s why this month, we put the spotlight on in-the-know fashion retail and luxury brand consultant, Ramya Giangola. Named one of New York’s most fashionable women time and time again, Ramya has made a name for herself scouting and guiding “it" developments across design, travel, food and, of course, fashion. We catch up with the stylish working mom in her new Hollywood Hills home and get the scoop on all that’s new and noteworthy for fall…
SVP, Fashion Director at Saks Fifth Avenue
September is officially here and while many are mourning the last bit of summer, the fashion world has eagerly shifted gears in anticipation for the season’s long-awaited fall fervor. With the shows in full swing, we’ve tapped Saks Fifth Avenue’s SVP, Fashion Director and trend forecasting expert, Roopal Patel, for a few inside tips on navigating Fashion Week like a pro. Keep scrolling for her insider tips to survive the month-long fête.
Founder & Creative Director of Simone LeBlanc
Personal stylist turned LA’s most trusted gift-giving guru, Simone LeBlanc, created her dream job—traveling to alluring destinations to source and curate her well-adorned, lavish gift-boxes for friends, clients, and celebrities alike. This month, we sat down with the gifting queen in her Hollywood Hills home and talk personal taste, the meaningful touch, and of course, life on Sundays with her adorable daughter Lillian…
Founder of Crowell Lane Creative
Following our Malibu visit with Minnie Mortimer Gaghan, we cross coasts during the height of summer and relax oceanside in the Hamptons. Join us as Laney Crowell – founder of digital branding agency Crowell Lane— takes us to her favorite seaside shops and shares her personal fashion and interior style tips. With the quaint aesthetics of summer in the Hamptons and blooming flowers as our backdrop, we promise Crowell's view will make you want to pack a bag and head to the beach.
Co-founder of Vainité
To celebrate the summer collection and Joie’s coastal lifestyle, we're taking our summer vacation from the breathtaking shores of Malibu all the way to the pristine sands of Montauk. Join us as we travel coast-to-coast and catch up with Minnie Mortimer, co-founder of the luxury beauty experience Vainité, and the stylish Laney Crowell, founder of Laney Crowell Creative. Get swept away as we explore Minnie’s stunning oceanfront refuge and get a taste for her laid-back Los Angeles lifestyle. Then jet-set across the country with us next week for a relaxing stay in the Hamptons as we take a trip to the beach with Laney and talk summer essentials. After all, this season is all about travel and lasting memories, so why not pack your bags with your favorite Joie dress and take a vacation with us?
Founder of Max-Bone Boutique
In laid-back Malibu, California, where day trips to the beach and beautiful summer skies are endless, we tap this month’s Sunday Girl, the sophisticated globe trotter and Max-Bone founder & designer, Parisa Fowles-Pazdro. From the pristine sands of Zuma to the iconic Surfrider Beach, Malibu’s surfer style and bohemian way of life are the perfect backdrop for the Joie summer collection. This month we visit Parisa in her home away from home, the Max-Bone store in Cross Creek and talk summer getaways, Sundays in Malibu, and her adorable bulldog Mackintosh. We couldn’t help but be inspired by her carefree wanderlust, and we are sure you will agree.
Inspired, passionate, and accomplished are all attributes that can be used to describe our May Sunday Girls. We've tapped ten stunning women who are breaking barriers in their respective industries while doing an incredible job as parents. With today's working mothers prioritizing their careers and simultaneously dedicating time to raising their children, work-life balance has become an integral part of the everyday routine and each of our Sunday Girls go above and beyond just that. Even though Mother's Day only comes once a year, we believe that honoring great moms should happen year-round. Happy Mother’s Day to our Sunday Girls around the world.
Owner of Camelback Flower Shop
Now that spring has officially arrived and flowers are on all of our minds, we take a moment to chat with Scottsdale’s Camelback Flowershop owner Teresa Wilson about her Sunday routine, florals vs. fronds, and the inspiration behind her recently launched candle collection.
Founder of Jennifer Zeuner Jewelry
In celebration of the launch of Jennifer Zeuner's delicate jewelry line in Joie stores, we've tapped the Southern-based designer to talk all things Sunday, her secret formula for layering necklaces, and the unexpected muse that inspired her line.
With Valentine’s Day upon us, it would seem only natural to catch up with Rosie O’Neill, the sugar-loving co-founder of luxury candy boutique, Sugarfina—and chat Sundays, champagne gummies, and the love story that started it all…
This month, we sit down with Kassia Meador—the free-spirited pro-surfer, wetsuit designer, and photographer from Los Angeles—and talk life growing up in Southern California, inspiration and what’s in store for 2016…
PARTNERS AT SWEET LAUREL BAKERY
Friends-turned-business partners Claire Thomas and Laurel Gallucci are the duo behind whole foods focused baking company, Sweet Laurel Bakery.
We sat down with Gretchen to hear about how she found success in a male dominant sport, and how snowboarding gave rise to her current passion as an environmental activist.
Jenn on her typical Sunday: “I don’t always get Sundays off, but when I do it’s my most favorite day of the week. Sundays always involve coffee, The New York Times, a walk, and hopefully some kind of family dinner. I love to roast a chicken.”
Pictured: Jenn in the Kerenza Cashmere Sweater, Stuva Linen Pants and Denez BootiesPhotography By Alex La Cruz
Kristie on the beginnings of STRIIIKE: “We wanted to do something that allowed us to work more closely together and provide a way to brand ourselves. Creating a collaborative space to not only share clients but to be creative with photo shoots and videos seemed like the perfect start. I always dreamed of opening my own space because I’d always worked with and for other people. It’s been an amazing experience to have a beautifully designed and relaxing environment to see clients in that is the brainchild of the three of us.”
Pictured: Ashley in the Anthenat Cashmere Sweater and Denez Booties ; Jenn in the Kerenza Cashmere Sweater , Stuva Linen Pants and Denez Booties and Kristie wears the Sona Sweater and Stuva Linen PantsPhotography By Alex La Cruz
Kristie on her typical Sunday: “I sleep until 7:30-8 AM -- I’m an early riser – then enjoy coffee in bed with my fiancé. Then maybe the gym for yoga or a workout, shower, then start the day. This last Saturday was a perfectly clear day with little wind so we went flying which is always fun and exhilarating. Maybe see a movie or make dinner at home.”
Pictured: Kristie in the Sona Sweater and Stuva Linen PantsPhotography By Alex La Cruz
Ashley on the inspiration behind the studio: “Our inspiration is an art gallery! I think we're all inspired by art and are in the space creating art. We wanted it to feel more like a space to create, rather than a salon.”
Pictured: Ashley wears the Anthenat Cashmere Sweater and Denez BootiesPhotography By Alex La Cruz
On what beauty trends they are excited to try: Jenn: “I’m loving the bold rich berry and brown lip colors.” Kristie: “I just went red with my hair color -- I’ve been blonde forever and it’s nice to have a different look. I’m enjoying playing around with colors in my wardrobe and makeup bag.” Ashley: “I also love that people are doing more graphic liner. Eye liner is one of the only makeup tricks I excel at, so I’m excited to play with other colors and get more graphic.”
Pictured: Kristie in the Winda Top (coming soon), Enchante Flare and Denez Booties ; Ashley in the Phan Top , Endre Blazer , Mariner Crop Pants and the Dakota Sneakers and Jenn wears the Ashana Sweater , Phan TopPhotography By Alex La Cruz
On what’s next on the horizon for STRIIIKE: Ashley: “So much more to come!” Kristie: “Hair, makeup and eyebrows on other planets. We’re not far off!” Jenn: “Honestly, we’re not sure. But I am really enjoying what’s happening now!”
Pictured: Kristie in the Sefrina Top ; Ashley wears the Everla Silk Dress and Jenn wears the Amaral Silk BlousePhotography By Alex La Cruz