Following our Malibu visit with Minnie Mortimer Gaghan, we cross coasts during the height of summer and relax oceanside in the Hamptons. Join us as Laney Crowell – founder of digital branding agency Crowell Lane— takes us to her favorite seaside shops and shares her personal fashion and interior style tips. With the quaint aesthetics of summer in the Hamptons and blooming flowers as our backdrop, we promise Crowell's view will make you want to pack a bag and head to the beach.
Describe your typical Sunday.
Sundays for me start with a great workout. Afterward, I’ll make a fruit-filled breakfast with whatever is fresh from the farm stand. My recent favorite is a smoothie with peaches, coconut milk, chia seeds and turmeric. We hang out around the pool all day as a family, grill a medley of veggies for lunch and then spend the rest of the day reading and talking under the cabana. In the late afternoon, we’ll head down to the beach for a bonfire with some of our friends and stay to watch the sunset.
The East Hamptons set a backdrop for the perfect summer getaway. Can you let us in on a few insider spots on your must-do list?
Sag Harbor Florist has the best flowers. Serene Green Farm Stand is my one-stop shop for fruits, veggies, and groceries. I like One Ocean Yoga classes held in the middle of a sculpture garden. My favorite spot to shop for home goods is Monc XIII. The owner has the most incredible eye. Currently, I’m collecting ceramic bowls they import from Denmark by KH Wurtz.
You were recently lead social and content creator at Estée Lauder and left to start your digital creative agency, Crowell Lane. How did you get started in your career? Are you doing what you always imagined?
Because of my mom’s job (she was a diplomat in the Foreign Service), we moved around a lot when I was growing up. We lived in China, Washington, D.C., Paris and California. Being exposed to so many incredible visuals as a kid honed my eye and my taste. When we lived in France, I was always encouraged to be creative. So, yes, to some extent I always knew I would work in a creative field. Social Media is a relatively new tool, though, so I couldn’t have envisioned that I would be directing shoots for Instagram, because Instagram didn’t exist yet!
Can you tell us a little more about your branding process and what it's like working with your clients?
Right now, most of my clients are in the beauty and lifestyle space. One thing that was really important to me when I started my agency was to work with nice people who want to do thoughtful work. As a result, I look forward to making my clients' goals come to life. I especially love working with women. It feels so great to be able to be supportive.
What drives your creativity?
I become more creative the more I create. For example, I’m in the middle of relaunching my blog into a food and home-centric website. The more I work on it, the more ideas I have for myself and my clients, whether it’s a new influencer idea, camera angle, or story concept. Social media is all about telling stories, and I use photos, words, and people to bring each story to life. The way I think about it, the best storytellers are the ones who tell lots of stories.
Any common misconceptions or insider tips that you were surprised to discover while working in the beauty industry?
The beauty industry is generally very positive and I didn’t expect that when I first started. I love the fact that beauty is about being the best you and taking care of yourself.
What do you enjoy most about the coastal lifestyle out east?
The Hamptons is beautiful. Driving around feels like a massage for your senses; flowers blooming everywhere, cute farm stands on the corner, quaint old architecture, and a chill vibe that permeates. But if I had to pick one thing, it would be the energy. Everyone is so happy to be by the water, enjoying life and seeing friends. It’s often hard to come back to the city.
Can you tell us about the house you’re building?
We just finished! It was a year-long endeavor that my boyfriend and I took on together. We didn’t necessarily plan on building, but in the end, it was the perfect project for us. It’s a modern house that feels very Dwell-like effortless living. Our inspiration for the interior was “Norwegian Beach”– clean and minimalist, yet warm and serene. We decorated the house in lots of whites and neutrals with finds from 1st dibs and local furniture stores.
We love adding cities to our list of summer vacation destinations. Do you have any upcoming trips that you're looking forward to?
Since we just finished our house, we’ve been so excited to spend time there that we actually haven’t planned many trips this summer. We usually try to get back to Marin County, California to see my family and spoil my Nanna with day trips to Napa. Italy has been calling my name lately. I’d love to go to Portofino next summer for a week or two. And since I scuba dive, my best friend and I have been researching our next under-water adventure. I think we’ve honed in on Thailand.
Joie is all about vacation-ready essentials. What are some of your must-have summer staples?
Comfy pants, bohemian dresses, and air-dried hair —summer is all about being easy!
Founders of Modern Fertility
For this month’s Joie Muse Series, we met with Afton Vechery and Carly Leahy – entrepreneurs, modern-day feminists, and game-changers in women’s health (not to mention, members of Forbes and Inc’s “30 Under 30” list!). Founders of Modern Fertility, an at-home fertility test, Afton and Carly are helping to move the fertility conversation from infertility-resolution to fertility-proactivity to empower women about their bodies and their futures. Read along to learn about their ground-breaking work and shop their favorite #Joie picks.
Artist / Fashion Stylist / Creator
Welcome to the new Joie Muse Series, a simple evolution of the feature which we previously called “Sunday Girl”. Each month, we will continue to profile women who inspire us with their stories, and encourage others to approach life’s opportunities and challenges with confidence, creativity, hope and positivity – any day of the week. For the month of October, we sat down with artist, fashion stylist, creator and breast cancer survivor, Angeles Almuna Weil. Read along to learn more about Angeles’ colorful life journey and how it has not only shaped her style, but motivated her to spread awareness and give back to her community.
While based in Seattle, Sarah Butler’s notably whimsical and ladylike style has caught the eyes of style lovers everywhere. Her most recent collaboration with renowned street style photographer (and boyfriend) Jose Martinez has transformed her personal style blog into a curated editorial destination, capturing the attention of some of fashions elite. Read along to learn how Sarah has conquered Seattle’s style scene…and isn’t stopping there.
Journalist / Author
Egyptian born and London bred, Alya Mooro has earned her successes as a self-employed journalist, presenting unique approaches to social commentary, fashion and lifestyle. With her first book on the way to shelves, we met with Alya to learn more about the passion and voice she provides for multi-cultural women everywhere.
Co-Founder of Sophie James Winery
Set on a stunning Sonoma Mountaintop, surrounded by a magical farm land, Sophie Gray works fiercely to create delicious, distinctive, organically farmed Pinot Noir and Rosé wines. We visited Sophie James Winery to chat with Gray about how she became the best version of herself as a passionate business woman, wife, and mother.
Owners of destination floral design studio – Studio Mondine
San Francisco-based floral design shop Studio Mondine takes a unique approach to flower arrangements, combining lush, overgrown English garden style with precise, spiritual Japanese ikebana style in their work. We caught up with founders at their studio and chatted about their passion driven careers, and how they do it in style.
CEO of Erth Jewelry / Model
This Mother’s Day, we’ve partnered with Australian supermodel, jewelry designer, and boss mama Nicole Trunfio to be our Joie Sunday Girl! With two babies, a rockstar husband, and a bustling career, Nicole exemplifies motherhood goals. Read along as she tells us her secrets for mastering the perfect work-life balance in style.
Founder & Creative Director at Cander Paris
Inspired by candid moments, and on a quest for genuine expression, Elizabeth Minett diverged from the fashion industry to become one of the youngest female entrepreneurs in luxury home scents. This month, we caught up with the Cander Paris founder to chat all things career, family, travel, and of course, style.
From her home to her studio and personal style, Oakland based Woodworker Aleksandra Zee lives a lifestyle of beautifully curated simplicity. Pulling inspiration from nature and calming hues, Aleksandra walks us through what stimulates her when it comes to career, style and travel.
Founder of Erin Off Duty
It’s that time of year, where Fall Collections make their runway debut at Fashion Week, and who better to get us prepped than street style muse Geraldine Boublil of @erinoffduty. Geraldine’s effortless, timeless Parisian style has caught the attention of industry insiders everywhere and her blog has offered her a seat at some of the top shows in the world. Read along as she talks all things career, style, and Paris!
Director of Brand Development at Stitch Fix
Meet Maria Dueñas Jacobs – former ELLE Accessories Editor, current Director of Brand Development at Stitch Fix, and forever mother of three. Maria has conquered the competitive fashion industry head on with elegance and ease. From dream job to motherhood, she tells us how she balances it all.
Fashion & Lifestyle Blogger
Stephanie Liu Hjelemeseth started her creative digital journal, Honey & Silk, nearly eight years ago, which has naturally evolved to speak to fashion, travel, beauty, and the most rewarding addition yet: motherhood. We caught up with the new mama to talk all things career, style and how she plans to spend baby’s first holiday!
Small Space Lifestyle Blogger & Consultant
Whitney Leigh Morris’s less than 400 square foot small-scale home may be limited, however, her life inside is anything but. Tucked away in a charming Tiny Canal Cottage with an adoring husband, beautiful two-year-old son, and two playful rescue beagles, Whitney’s days spent on the historic Venice Canals are what dreams of Southern California living are all about.
DJ & Painter
DJ, painter and fashion it-girl Inès Mélia is the epitome of Parisienne chic. With an ear for music and an eye for style, Inès has worked with some of the biggest names in the industry. Read on to learn more about her musical expertise, fashion inspiration and wanderlust lifestyle.
Lifestyle Blogger + Content Creator
Introduction: Self-love, authenticity, and empowerment – a few of the many things that attracted us to Amira Khan’s lifestyle blog. With a uniquely modest style, in a not-so-modest world, Amira takes us around her hometown of Manchester and chats with us about her career, style, and all of the refreshing traits that make her ‘Modest Mira’.
Street-style star and fashion tastemaker Monica Ainley de La Villardière juggles keeping traditional media alive while relishing in the new-found convenience of a digital age. We caught up with the Parisian-by-way-of-London Canadian and chatted all things career, style, Paris and podcast ‘Fashion: No Filter’.
Fashion Director, HarpersBAZAAR.com
This month's Sunday Girl wears many hats - figuratively and literally. Fashion Director, artist, writer, stylist, and above all wife and new mom, Kerry Pieri celebrates the daily balance of being a mother and businesswoman, with style and grace. Her genuine passion and happiness encourages us to do what we love, and love what we do.
Actress & Lifestyle Blogger
Actress, writer, producer, blogger - you name it, Grasie Mercedes does it…and she does it in style. As a NY native residing in LA, our June Sunday Girl thrives in all opportunities that Hollywood puts in front of her, both on and off screen. Grasie gives us a behind-the-scenes look at her love for the entertainment industry, fashion, beauty, and travel.
Co-Founder of Summer Fridays and Creator of You & Lu
For the month of May, we are focusing on all things mama’s, wellness, and the official kick off to summer. We’ve tapped into new mom, Summer Friday’s co-founder, and You & Lu creator to learn how she tackles motherhood, style, health and summer!
Fashion Bloggers & Photographers
Natalie and Dylana Suarez are soul mates when it comes to success and creativity, while shining as individuals through their own unique styles. We caught up with the sisters in their Dumbo pads to get a taste for what the other side of the bridge has to offer, and to talk all things fashion, travel and New York City.
Founder, Ropes of Holland
Physiotherapist-turned-fashion blogger, Lindsey Holland, takes us on a tour of her picturesque neighborhood in her favorite pieces from our Spring Collection, and talks all things style, travel and London.
Fashion Blogger + Globe Trotter
It’s February (aka “love month”), so we’ve turned to fashion blogger + globe trotter Sara Escudero of Collage Vintage to share what she’s loving right now. Having recently relocated from Madrid to LA with her photographer boyfriend, Diego Anciano, the magic that life in a new city brings is giving them a fresh outlook on all things to love
Founder of Chillhouse & Taste the Style
The holidays are a busy time of year, and by the time December rolls around we inevitably find ourselves wondering how we're going to survive another month of holiday cheer? Don’t you agree? This month, wellness and style expert Cyndi Ramiriz-Fulton shares how she keeps her mind, body and style aligned during this busy time of year. As the founder of Chillhouse Wellness Café and the editorial website Taste the Style, looking and feeling fabulous is part of her daily routine.
Co-Founders of The Hive
November marks the start of the giving season, but giving means many things for multi-tasking women balancing motherhood, entrepreneurship, making a difference, and time to call their own. This month, Co-Founders of The Hive, an online destination for new moms and beyond, share how they balance the demands of the holidays without compromising their style, sanity, or do-good attitudes.
Owner/Designer of EF Collection
Delicate fine jewelry is definitely having a moment in fashion. Whether layered, stacked, or mix and matched, celebrities and fashion “it” girls are flocking to Owner/Designer Emily Faith’s EF Collection to help define their jewelry style. We caught up with the Los Angeles native while in Paris showing her new collection to find out how she spends her time in the world’s most fashionable city and what she’s coveting for fall.
BPCM PR Team
September marks the official kick-off to fall, and there’s no better way to get in the mood for a wardrobe revamp than a healthy dose of New York Fashion Week. For an insiders’ perspective on this coveted event, we tagged along with PR maven Vanessa von Bismarck, Partner of BPCM PR, and a few of her PR gurus to find out everything we wanted to know about fashion week and beyond.
Founder of Guest of a Guest & Lingua Franca
As the end of summer nears, an escape to the coast is exactly what we need. Meet Rachelle Hruska MacPherson, founder of Guest of a Guest and Lingua Franca, as we chat motherhood, life in Montauk, and weekend dressing
Shop Owner of Milly & Grace Boutique
Off the shores of Cape Cod, we spend a Nantucket afternoon with Milly & Grace shop owner and mother of two, Emily Hollister. With a passion for her clients and bringing the local community together, this kind and humble spirit shares about the beginnings of a successful business, the East Coast lifestyle, and her excitement for Joie’s upcoming A La Plage capsule pop-up, available at Milly & Grace from August 4th – 14th.
Skai Jackson & Kiya Cole Mother-Daughter Goals
Child star, teenage role model and emerging style-icon all define actress Skai Jackson. Her number one fan and stunning mother, Kiya Cole, is with her every step of the way. This mother & daughter duo open up about a budding career, fashion inspiration, and what their close-knit family relationship is like off screen…
Emma Henderson & Victoria Beattie: Founders of The Beach People
Clear summer skies are just around the corner and we couldn’t be more excited to get whisked away, be carefree and inspired by our bucket-list destination travels. This month, Emma Henderson and Victoria Beattie of The Beach People, take us to the land down under, where they share their best-kept secrets and celebrate our A La Plage summer capsule collection and our exclusive Roundie towel collaboration to accompany our seaside escapes and beyond…
Founder of CamilleStyles.com
This season we celebrate our store opening at Domain Northside, and enjoy the sunny skies of Austin with Camille Styles, founder of CamilleStyles.com. A creative & energetic spirit, Camille welcomes us into her gorgeous home and shares with us a few of her favorite neighborhood spots while reminding us of the importance of living a healthy, well-balanced lifestyle
Social Editor at L’Officiel
As we wind down from the whirlwind that is fashion month, we spend a morning with Sabina Socol, the chic social editor of French fashion magazine, L’Officiel Paris. Always on top of the latest news, this “It Girl” shows us around her dreamy flat and shares her best kept secrets behind personal style, the best cuisine in town, and inspires us with her love of journalism to pick up a pen and start writing.
Creative Director & Owner of Blooms by Drea Floral and Event Design
This February, we’re celebrating the month of love with Andrea Swain, soon-to-be bride and event and floral designer behind Blooms by Drea. We catch up with Andrea at home as she effortlessly styles our bohemian and vintage-inspired pieces from our exclusive wedding capsule collection before jetting off to her own destination wedding in Cartagena, Colombia.
Fashion Director and Editor
For Fashion Director and Editor, Caroline Issa, it may not be all glitz and glam prepping for the fervor of fashion month in between editorial meetings, shoots and brand consulting. Yet this stylish sartorial influencer is as prepared as ever, taking her favorite looks from our exclusive winter capsule collection to the streets of Paris and getting us geared up for fashion month with a few of her tips & tricks of the trade.
TV Host and Fashion Journalist
It’s officially gift giving season and we’re celebrating with Louise Roe - author of Front Roe. Join us as we chat Sunday indulgences, unforgettable career moments, and all things holiday. This down-to-earth beauty is no stranger to “front row” experiences and is our go-to girl on cultivating personal style and leading a life filled with confidence.
Founder of Mara Carrizo Scalise Jewelry
Meet Mara Carrizo Scalise–the Argentinian jewelry designer whose passion for travel, eye for unusual vintage, and love for the simple beauty found in nature has influenced the concept behind her namesake jewelry line, handmade in LA. With a lengthy list of loyal celebrity clientele, Mara’s dainty, everyday pieces are the perfect complement to Joie’s perennially chic style. Keep scrolling to read more on the inspiration behind her collection and be sure to check out her pieces featured in the Joie Holiday Shop.
Founder and Partner of GOGOLUXE
Keeping up with the trends is no easy feat in an industry that’s always on the move. That’s why this month, we put the spotlight on in-the-know fashion retail and luxury brand consultant, Ramya Giangola. Named one of New York’s most fashionable women time and time again, Ramya has made a name for herself scouting and guiding “it" developments across design, travel, food and, of course, fashion. We catch up with the stylish working mom in her new Hollywood Hills home and get the scoop on all that’s new and noteworthy for fall…
SVP, Fashion Director at Saks Fifth Avenue
September is officially here and while many are mourning the last bit of summer, the fashion world has eagerly shifted gears in anticipation for the season’s long-awaited fall fervor. With the shows in full swing, we’ve tapped Saks Fifth Avenue’s SVP, Fashion Director and trend forecasting expert, Roopal Patel, for a few inside tips on navigating Fashion Week like a pro. Keep scrolling for her insider tips to survive the month-long fête.
Founder & Creative Director of Simone LeBlanc
Personal stylist turned LA’s most trusted gift-giving guru, Simone LeBlanc, created her dream job—traveling to alluring destinations to source and curate her well-adorned, lavish gift-boxes for friends, clients, and celebrities alike. This month, we sat down with the gifting queen in her Hollywood Hills home and talk personal taste, the meaningful touch, and of course, life on Sundays with her adorable daughter Lillian…
Co-founder of Vainité
To celebrate the summer collection and Joie’s coastal lifestyle, we're taking our summer vacation from the breathtaking shores of Malibu all the way to the pristine sands of Montauk. Join us as we travel coast-to-coast and catch up with Minnie Mortimer, co-founder of the luxury beauty experience Vainité, and the stylish Laney Crowell, founder of Laney Crowell Creative. Get swept away as we explore Minnie’s stunning oceanfront refuge and get a taste for her laid-back Los Angeles lifestyle. Then jet-set across the country with us next week for a relaxing stay in the Hamptons as we take a trip to the beach with Laney and talk summer essentials. After all, this season is all about travel and lasting memories, so why not pack your bags with your favorite Joie dress and take a vacation with us?
Founder of Max-Bone Boutique
In laid-back Malibu, California, where day trips to the beach and beautiful summer skies are endless, we tap this month’s Sunday Girl, the sophisticated globe trotter and Max-Bone founder & designer, Parisa Fowles-Pazdro. From the pristine sands of Zuma to the iconic Surfrider Beach, Malibu’s surfer style and bohemian way of life are the perfect backdrop for the Joie summer collection. This month we visit Parisa in her home away from home, the Max-Bone store in Cross Creek and talk summer getaways, Sundays in Malibu, and her adorable bulldog Mackintosh. We couldn’t help but be inspired by her carefree wanderlust, and we are sure you will agree.
Inspired, passionate, and accomplished are all attributes that can be used to describe our May Sunday Girls. We've tapped ten stunning women who are breaking barriers in their respective industries while doing an incredible job as parents. With today's working mothers prioritizing their careers and simultaneously dedicating time to raising their children, work-life balance has become an integral part of the everyday routine and each of our Sunday Girls go above and beyond just that. Even though Mother's Day only comes once a year, we believe that honoring great moms should happen year-round. Happy Mother’s Day to our Sunday Girls around the world.
Owner of Camelback Flower Shop
Now that spring has officially arrived and flowers are on all of our minds, we take a moment to chat with Scottsdale’s Camelback Flowershop owner Teresa Wilson about her Sunday routine, florals vs. fronds, and the inspiration behind her recently launched candle collection.
Founder of Jennifer Zeuner Jewelry
In celebration of the launch of Jennifer Zeuner's delicate jewelry line in Joie stores, we've tapped the Southern-based designer to talk all things Sunday, her secret formula for layering necklaces, and the unexpected muse that inspired her line.
With Valentine’s Day upon us, it would seem only natural to catch up with Rosie O’Neill, the sugar-loving co-founder of luxury candy boutique, Sugarfina—and chat Sundays, champagne gummies, and the love story that started it all…
This month, we sit down with Kassia Meador—the free-spirited pro-surfer, wetsuit designer, and photographer from Los Angeles—and talk life growing up in Southern California, inspiration and what’s in store for 2016…
The Trio Behind STRIIIKE
Meet the effortlessly talented Streicher sisters: Kristie, Ashley and Jenn, the trio behind STRIIIKE – a collaborative family business and beauty studio in Los Angeles where hair, makeup and feathered brows are artfully crafted under one roof.
PARTNERS AT SWEET LAUREL BAKERY
Friends-turned-business partners Claire Thomas and Laurel Gallucci are the duo behind whole foods focused baking company, Sweet Laurel Bakery.
On what inspired her new home: “Our inspiration for the interior was “Norwegian Beach”– clean and minimalist, yet warm and serene. We decorated the house in lots of whites and neutrals with finds from 1st dibs and local furniture stores.” Pictured: Crowell wearing the Rafel Top , Gurita Silk Skirt and the Nice SandalsPhotography By Sharon Radisch
On her favorite local spots: “Sag Harbor Florist has the best flowers. Serene Green Farm Stand is my one-stop shop for fruits, veggies, and groceries and I love One Ocean Yoga’s classes held in the middle of a sculpture garden.” Pictured: Crowell wearing the Rafel Top and the Gurita Silk SkirtPhotography By Sharon Radisch
On what sparked her passion for creative ideas: “Because of my mom’s job (she was a diplomat in the foreign service), we moved around a lot when I was growing up. We lived in China, Washington, D.C., Paris and California. Being exposed to so many incredible visuals as a kid honed my eye and my taste.” Pictured: Crowell wearing the Marleno TopPhotography By Sharon Radisch
Lastly, ending the day by the sand: “In the late afternoon, we’ll head down to the beach for a bonfire with some of our friends and stay to watch the sunset.” Pictured: Crowell wearing the Marleno TopPhotography By Sharon Radisch