Emma Henderson & Victoria Beattie
Clear summer skies are just around the corner and we couldn’t be more excited to get whisked away, be carefree and inspired by our bucket-list destination travels. This month, Emma Henderson and Victoria Beattie of The Beach People, take us to the land down under, where they share their best-kept secrets and celebrate our A La Plage summer capsule collection and our exclusive Roundie towel collaboration to accompany our seaside escapes and beyond…
Your morning routine always consists of…
Victoria - A cup of tea for myself and making breakfast for my boys, my husband Jesse, my son Theodore, and our dog, Duke. We usually go to Sunday morning service at our local church; it’s a lovely way to start the day.
Emma - one of my three children waking me up and asking for breakfast. My husband and I try to convince them to snuggle in bed with us for as long as we can and then enjoy a lazy breakfast and a drive to check the surf. We also go to church on Sundays; the kids love it!The kids are dying to go out and play at…
Victoria - Theodore is obsessed with Emma’s girls so it’s usually a trip to a local park or farm with coffee and treats to hang with the cousins.
Emma – The beach is our happy place, the kids run free, play in the sand and explore the rock pools. I take a big bowl of fruit and we are set for the day.
We will always find you wearing...
Victoria – A floaty dress, hair loose and barefoot…
Emma – Relaxed linens that are loose and slouchy. I also love a good pair of dungarees.
A day by the sea or cozy at home?
Victoria – Always by the sea. In the summertime, I’m there for a swim and in winter for a bonfire and a sneaky glass of red wine.
Emma – I find if we have had a big day, I pile the kids in the car and we all walk along the beach to sooth the soul. Even if it’s just for 20 minutes, it washes all of our worries away.
Victoria, your partnership with the Great Barrier Reef Foundation is so inspiring. Can you tell us more about it?
Victoria – Absolutely! We have partnered with the Great Barrier Reef Foundation to support their reef restoration and protection. Through projects like rehabilitating turtle habitats and removal of blue starfish (although pretty they are a pest), we are seeing the reef and its inhabitants restored and protected.
When it comes to the seaside life in Australia…
What the best part about living in New South Wales?
Victoria - The people are so beautiful, caring, kind, and considerate. The rich produce and the beaches are some of the best in the world. I often tease my friends in the cities with pictures of empty beaches and dolphins jumping on the horizon, ha!
Emma – We live in a coastal country town and everyone says hello as you walk by. So friendly. We are so close to Byron Bay, which is one of the most beautiful beaches in the world, with its white sands, warm waters, and crowd-free scenery.
Favorite place for a weekend get-away?
Victoria - Yamba please! Or a stay-cation at The Atlantic Byron Bay for a night is lovely too!
Emma – Definitely Byron Bay. Great food, shops, and the beaches are next level.
A go-to local beach spot?
Victoria – My husband and I love to go fishing or stand up paddle boarding at our local creek. We also enjoy meals at the Halcyon House at Cabarita beach.
Emma – We love Hastings Point. It has a beautiful creek running out to the sea and a big headland. If the season is right, we take a picnic dinner there and watch the whales swim by.Most important essentials for an ocean adventure?
Victoria – A Roundie (of course!), sunscreen, and some goggles to see underwater…and my cute little boy Theodore in his adorable swimmers covered in sand and giggling…that’s all I need.
Emma – Roundie! I love a big umbrella too so we can stay out all day.
On the success of The Beach People’s Roundie Towel and your collaboration with Joie…
What made you think of making towels that are round?
Emma: Victoria and I were sitting on the beach watching our husbands surf and I simply turned to Victoria and said “Don’t you think round towels could be cool?” After two years of hard work setting up the business, ensuring we had the perfect product with amazing quality, we launched in the summer of 2013.
What is the inspiration behind the brand’s artful and eye-catching geometric designs?
Victoria: Different things inspire Emma and me; I love observing nature, culture, and people and their stories.
Emma: I’m inspired by fashion, architecture, and design.
Using our A La Plage collection as the main theme behind our collaboration, what stood out to you the most?
Emma: We loved the Santorini feel of the mood board Joie sent through with the island’s bright whites and rich blue hues. It made us want to travel to Greece and jump into that beautiful Aegean Sea.
Take us behind the collaboration’s design process and how you incorporated your vision with that of Rachel’s to execute this design...
Emma: Rachel sent us a very inspired mood board of what Joie had in mind for a Roundie collaboration. The design team and I sat together and we mused through the images until we had a design that would suit both of our aesthetics. We love it and hope you all do too!
If you could take our Joie x TBP Roundie anywhere in the world...
Emma: The Greek Islands please…
From sisterhood to motherhood...
What is your relationship like as sisters working together?
Victoria: I love it! I get to work with my best friend every day. We are lucky to get along so well; we are polar opposites so we think that helps too. I was working in the office with the team today and Em rang to say that she was sitting with Daisy, her four-year-old, who was sick in hospital and was wondering if we could tag team so she could leave and feed her baby. I am now chatting from here with a sleeping Daisy, writing a speech, texting staff, and doing this interview. We just cover one another and make things work. As Mum’s, it’s a pretty sweet deal to work with each other. Our team teases us that together we are one super human. We’re better together!
Emma: There would be no TBP without Vic! She is a real go-getter, which is completely opposite to me; I’m a bit of a daydreamer. And being sisters I can read her like a book without her even having to open her mouth! It’s the best!
Between the two of you, who is more creative? Business-minded? Or equally both?
Victoria: Emma is definitely the more creative one; anything pretty that you see has come from her.
Emma: Victoria is amazing at branding/business side of things, that’s where she enjoys herself the most. I love watching her do her thing; she is so wise!
What has motherhood taught you so far?
Victoria: To be selfless and humble.
Emma: To take each day as it comes, no two days are the same and although I may not be a perfect mother, love always wins.
What is it like having kids in the same age range?
Victoria: It’s great as they play and Em and I can bounce ideas off one another. I’ll ring her and say the baby woke last night and she’ll give me a tip to try something new.
Emma: I love that we are raising our families together. If I’m having a tough day, I call Vic and say “can you feed all five of us tonight?” Ha! And the kids adore each other, which is beautiful to watch.
Best tips on balancing work life and family life? How do you enjoy the little things in life?
Victoria: Accepting that it’s never going to slow down and that the best time to rest and switch off is now, right in the middle of it all. I have no trouble leaving my phone at home and spending time with the family. When I am on holidays, I switch off…no emails etc. I think the best tip is to not be hard on yourself, do your best, and give yourself a high five for being a great mum!
Emma: Live the life you want to live now. I love spending time with my children at the end of the day. There is always something to be done with three small children but I put it all aside and at the end of the day, we walk along the beach or do some baking or just hang out.
Any exciting summer travel plans?
Victoria: I am heading to New Zealand for a family reunion (my husband is a Maori/Kiwi) for three weeks. We are hiring a campervan and heading round the south island and surfing up the east coast. Family fun times!
Emma: We are off to Bali next week for a family holiday. We can’t wait.
A secret you can share about the other sibling?
Victoria: Emma is so stylish! She is one of those people that always look good while I am covered in dirt and have chipped nails. She is always the lady, and the kindest, most thoughtful friend who is always baking treats for others and cooking meals for sick friends. Never too busy for anyone, she’s also addicted to shopping and dark chocolate…naughty girl.
Emma: Victoria is the craziest animal lover!! She follows dog Instagram’s and while we are in business meetings, she is looking under the desk at pictures of her dog Duke and smiling, it’s hilarious! Duke is like her other child, ha! Victoria has the best sense of humor. Last Halloween, she dressed up as a ghost and hid in the warehouse scaring all the staff as they arrived at work. She is the life of the party and never misses a good time!
Shop Their Picks
Almae Top$188.00 $75.20
Alisha Tunic$238.00 $95.20
Kolda Dress$298.00 $119.20
Almante Dress$348.00 $139.20
Manuelita Dress$318.00 $127.20
Josune Eyelet Dress$328.00 $131.20
The Morgan Bikini$176.00 $70.40
The Anne-Marie Reversible Onepiece$176.00 $70.40
Appolina Sarong$128.00 $76.80
Daveney Tote Bag$228.00 $136.80
Provence Tote$134.00 $53.60
Whimsical Clutch$65.00 $26.00
Wide Stripe Fedora Hat$100.00 $40.00
THE BEACH PEOPLE X JOIE ALLYSE ROUNDIE TOWEL$110.00 $55.00
Panama Rancher Hat$100.00 $40.00
Lakin Block Heel$318.00 $159.00
Jaden Sandal$228.00 $114.00
More Sunday Girls
Actress & Lifestyle Blogger
Actress, writer, producer, blogger - you name it, Grasie Mercedes does it…and she does it in style. As a NY native residing in LA, our June Sunday Girl thrives in all opportunities that Hollywood puts in front of her, both on and off screen. Grasie gives us a behind-the-scenes look at her love for the entertainment industry, fashion, beauty, and travel.
Co-Founder of Summer Fridays and Creator of You & Lu
For the month of May, we are focusing on all things mama’s, wellness, and the official kick off to summer. We’ve tapped into new mom, Summer Friday’s co-founder, and You & Lu creator to learn how she tackles motherhood, style, health and summer!
Fashion Bloggers & Photographers
Natalie and Dylana Suarez are soul mates when it comes to success and creativity, while shining as individuals through their own unique styles. We caught up with the sisters in their Dumbo pads to get a taste for what the other side of the bridge has to offer, and to talk all things fashion, travel and New York City.
Founder, Ropes of Holland
Physiotherapist-turned-fashion blogger, Lindsey Holland, takes us on a tour of her picturesque neighborhood in her favorite pieces from our Spring Collection, and talks all things style, travel and London.
Fashion Blogger + Globe Trotter
It’s February (aka “love month”), so we’ve turned to fashion blogger + globe trotter Sara Escudero of Collage Vintage to share what she’s loving right now. Having recently relocated from Madrid to LA with her photographer boyfriend, Diego Anciano, the magic that life in a new city brings is giving them a fresh outlook on all things to love
Founder of Chillhouse & Taste the Style
The holidays are a busy time of year, and by the time December rolls around we inevitably find ourselves wondering how we're going to survive another month of holiday cheer? Don’t you agree? This month, wellness and style expert Cyndi Ramiriz-Fulton shares how she keeps her mind, body and style aligned during this busy time of year. As the founder of Chillhouse Wellness Café and the editorial website Taste the Style, looking and feeling fabulous is part of her daily routine.
Co-Founders of The Hive
November marks the start of the giving season, but giving means many things for multi-tasking women balancing motherhood, entrepreneurship, making a difference, and time to call their own. This month, Co-Founders of The Hive, an online destination for new moms and beyond, share how they balance the demands of the holidays without compromising their style, sanity, or do-good attitudes.
Owner/Designer of EF Collection
Delicate fine jewelry is definitely having a moment in fashion. Whether layered, stacked, or mix and matched, celebrities and fashion “it” girls are flocking to Owner/Designer Emily Faith’s EF Collection to help define their jewelry style. We caught up with the Los Angeles native while in Paris showing her new collection to find out how she spends her time in the world’s most fashionable city and what she’s coveting for fall.
BPCM PR Team
September marks the official kick-off to fall, and there’s no better way to get in the mood for a wardrobe revamp than a healthy dose of New York Fashion Week. For an insiders’ perspective on this coveted event, we tagged along with PR maven Vanessa von Bismarck, Partner of BPCM PR, and a few of her PR gurus to find out everything we wanted to know about fashion week and beyond.
Founder of Guest of a Guest & Lingua Franca
As the end of summer nears, an escape to the coast is exactly what we need. Meet Rachelle Hruska MacPherson, founder of Guest of a Guest and Lingua Franca, as we chat motherhood, life in Montauk, and weekend dressing
Shop Owner of Milly & Grace Boutique
Off the shores of Cape Cod, we spend a Nantucket afternoon with Milly & Grace shop owner and mother of two, Emily Hollister. With a passion for her clients and bringing the local community together, this kind and humble spirit shares about the beginnings of a successful business, the East Coast lifestyle, and her excitement for Joie’s upcoming A La Plage capsule pop-up, available at Milly & Grace from August 4th – 14th.
Skai Jackson & Kiya Cole Mother-Daughter Goals
Child star, teenage role model and emerging style-icon all define actress Skai Jackson. Her number one fan and stunning mother, Kiya Cole, is with her every step of the way. This mother & daughter duo open up about a budding career, fashion inspiration, and what their close-knit family relationship is like off screen…
Founder of CamilleStyles.com
This season we celebrate our store opening at Domain Northside, and enjoy the sunny skies of Austin with Camille Styles, founder of CamilleStyles.com. A creative & energetic spirit, Camille welcomes us into her gorgeous home and shares with us a few of her favorite neighborhood spots while reminding us of the importance of living a healthy, well-balanced lifestyle
Social Editor at L’Officiel
As we wind down from the whirlwind that is fashion month, we spend a morning with Sabina Socol, the chic social editor of French fashion magazine, L’Officiel Paris. Always on top of the latest news, this “It Girl” shows us around her dreamy flat and shares her best kept secrets behind personal style, the best cuisine in town, and inspires us with her love of journalism to pick up a pen and start writing.
Creative Director & Owner of Blooms by Drea Floral and Event Design
This February, we’re celebrating the month of love with Andrea Swain, soon-to-be bride and event and floral designer behind Blooms by Drea. We catch up with Andrea at home as she effortlessly styles our bohemian and vintage-inspired pieces from our exclusive wedding capsule collection before jetting off to her own destination wedding in Cartagena, Colombia.
Fashion Director and Editor
For Fashion Director and Editor, Caroline Issa, it may not be all glitz and glam prepping for the fervor of fashion month in between editorial meetings, shoots and brand consulting. Yet this stylish sartorial influencer is as prepared as ever, taking her favorite looks from our exclusive winter capsule collection to the streets of Paris and getting us geared up for fashion month with a few of her tips & tricks of the trade.
TV Host and Fashion Journalist
It’s officially gift giving season and we’re celebrating with Louise Roe - author of Front Roe. Join us as we chat Sunday indulgences, unforgettable career moments, and all things holiday. This down-to-earth beauty is no stranger to “front row” experiences and is our go-to girl on cultivating personal style and leading a life filled with confidence.
Founder of Mara Carrizo Scalise Jewelry
Meet Mara Carrizo Scalise–the Argentinian jewelry designer whose passion for travel, eye for unusual vintage, and love for the simple beauty found in nature has influenced the concept behind her namesake jewelry line, handmade in LA. With a lengthy list of loyal celebrity clientele, Mara’s dainty, everyday pieces are the perfect complement to Joie’s perennially chic style. Keep scrolling to read more on the inspiration behind her collection and be sure to check out her pieces featured in the Joie Holiday Shop.
Founder and Partner of GOGOLUXE
Keeping up with the trends is no easy feat in an industry that’s always on the move. That’s why this month, we put the spotlight on in-the-know fashion retail and luxury brand consultant, Ramya Giangola. Named one of New York’s most fashionable women time and time again, Ramya has made a name for herself scouting and guiding “it" developments across design, travel, food and, of course, fashion. We catch up with the stylish working mom in her new Hollywood Hills home and get the scoop on all that’s new and noteworthy for fall…
SVP, Fashion Director at Saks Fifth Avenue
September is officially here and while many are mourning the last bit of summer, the fashion world has eagerly shifted gears in anticipation for the season’s long-awaited fall fervor. With the shows in full swing, we’ve tapped Saks Fifth Avenue’s SVP, Fashion Director and trend forecasting expert, Roopal Patel, for a few inside tips on navigating Fashion Week like a pro. Keep scrolling for her insider tips to survive the month-long fête.
Founder & Creative Director of Simone LeBlanc
Personal stylist turned LA’s most trusted gift-giving guru, Simone LeBlanc, created her dream job—traveling to alluring destinations to source and curate her well-adorned, lavish gift-boxes for friends, clients, and celebrities alike. This month, we sat down with the gifting queen in her Hollywood Hills home and talk personal taste, the meaningful touch, and of course, life on Sundays with her adorable daughter Lillian…
Founder of Crowell Lane Creative
Following our Malibu visit with Minnie Mortimer Gaghan, we cross coasts during the height of summer and relax oceanside in the Hamptons. Join us as Laney Crowell – founder of digital branding agency Crowell Lane— takes us to her favorite seaside shops and shares her personal fashion and interior style tips. With the quaint aesthetics of summer in the Hamptons and blooming flowers as our backdrop, we promise Crowell's view will make you want to pack a bag and head to the beach.
Co-founder of Vainité
To celebrate the summer collection and Joie’s coastal lifestyle, we're taking our summer vacation from the breathtaking shores of Malibu all the way to the pristine sands of Montauk. Join us as we travel coast-to-coast and catch up with Minnie Mortimer, co-founder of the luxury beauty experience Vainité, and the stylish Laney Crowell, founder of Laney Crowell Creative. Get swept away as we explore Minnie’s stunning oceanfront refuge and get a taste for her laid-back Los Angeles lifestyle. Then jet-set across the country with us next week for a relaxing stay in the Hamptons as we take a trip to the beach with Laney and talk summer essentials. After all, this season is all about travel and lasting memories, so why not pack your bags with your favorite Joie dress and take a vacation with us?
Founder of Max-Bone Boutique
In laid-back Malibu, California, where day trips to the beach and beautiful summer skies are endless, we tap this month’s Sunday Girl, the sophisticated globe trotter and Max-Bone founder & designer, Parisa Fowles-Pazdro. From the pristine sands of Zuma to the iconic Surfrider Beach, Malibu’s surfer style and bohemian way of life are the perfect backdrop for the Joie summer collection. This month we visit Parisa in her home away from home, the Max-Bone store in Cross Creek and talk summer getaways, Sundays in Malibu, and her adorable bulldog Mackintosh. We couldn’t help but be inspired by her carefree wanderlust, and we are sure you will agree.
Inspired, passionate, and accomplished are all attributes that can be used to describe our May Sunday Girls. We've tapped ten stunning women who are breaking barriers in their respective industries while doing an incredible job as parents. With today's working mothers prioritizing their careers and simultaneously dedicating time to raising their children, work-life balance has become an integral part of the everyday routine and each of our Sunday Girls go above and beyond just that. Even though Mother's Day only comes once a year, we believe that honoring great moms should happen year-round. Happy Mother’s Day to our Sunday Girls around the world.
Owner of Camelback Flower Shop
Now that spring has officially arrived and flowers are on all of our minds, we take a moment to chat with Scottsdale’s Camelback Flowershop owner Teresa Wilson about her Sunday routine, florals vs. fronds, and the inspiration behind her recently launched candle collection.
Founder of Jennifer Zeuner Jewelry
In celebration of the launch of Jennifer Zeuner's delicate jewelry line in Joie stores, we've tapped the Southern-based designer to talk all things Sunday, her secret formula for layering necklaces, and the unexpected muse that inspired her line.
With Valentine’s Day upon us, it would seem only natural to catch up with Rosie O’Neill, the sugar-loving co-founder of luxury candy boutique, Sugarfina—and chat Sundays, champagne gummies, and the love story that started it all…
This month, we sit down with Kassia Meador—the free-spirited pro-surfer, wetsuit designer, and photographer from Los Angeles—and talk life growing up in Southern California, inspiration and what’s in store for 2016…
The Trio Behind STRIIIKE
Meet the effortlessly talented Streicher sisters: Kristie, Ashley and Jenn, the trio behind STRIIIKE – a collaborative family business and beauty studio in Los Angeles where hair, makeup and feathered brows are artfully crafted under one roof.
PARTNERS AT SWEET LAUREL BAKERY
Friends-turned-business partners Claire Thomas and Laurel Gallucci are the duo behind whole foods focused baking company, Sweet Laurel Bakery.
We sat down with Gretchen to hear about how she found success in a male dominant sport, and how snowboarding gave rise to her current passion as an environmental activist.
On working with Joie’s designer, Rachel Wilder-Hill: Emma: “Rachel sent us a very inspired mood board of what Joie had in mind for a Roundie collaboration. The design team and I sat together and we mused through the images until we had a design that would suit both of our aesthetics. We love it and hope you all do too!” Emma in the Almae Top and the Whimsical ClutchPhotography By Matt Johnson
On their sister and business partner relationship: Victoria: “As Mum’s, it’s a pretty sweet deal to work with each other. Our team teases us that together we are one super human. We’re better together!” Victoria in the Kolda Dress and Provence Tote and Emma is wearing the Almae Top and the Whimsical ClutchPhotography By Matt Johnson
On their signature Roundie towel design: Emma: “Victoria and I were sitting on the beach watching our husbands surf and I simply turned to Victoria and said “Don’t you think round towels could be cool?” Emma is wearing the Manuelita Dress and the Jaden Sandal and Victoria is in the Josune Dress and the Nice SandalPhotography By Matt Johnson
Sharing a few sibling secrets: Victoria: “Emma is so stylish! She is one of those people that always look good while I am covered in dirt and have chipped nails.” Emma: “Victoria is the craziest animal lover! She follows dog Instagrams and while we are in business meetings, she is looking under the desk at pictures of her dog Duke and smiling, it’s hilarious!” Victoria is wearing the Josune Dress and the Nice Sandal and Emma is in the Manuelita Dress and the Jaden SandalPhotography By Matt Johnson
What we’ll always find them wearing: Victoria:“A floaty dress, hair loose and barefoot…” Emma: “Relaxed linens that are loose and slouchy. I also love a good pair of dungarees.” Victoria wearing the Almante Dress and carrying the Allyse Roundie Towel and Emma in the Alisha TunicPhotography By Matt Johnson
Most important essentials? Victoria – “A Roundie (of course!), sunscreen, and some goggles to see underwater…and my cute little boy Theodore in his adorable swimmers covered in sand and giggling…that’s all I need.” Victoria wearing the Almante Dress and carrying the Allyse Roundie TowelPhotography By Matt Johnson
On balancing work life and family life: Victoria: “Accepting that it’s never going to slow down and that the best time to rest and switch off is now, right in the middle of it all.” Victoria wearing the Almante Dress and carrying the Allyse Roundie Towel and Emma in the Alisha TunicPhotography By Matt Johnson
Exciting travel plans? Victoria: “I am heading to New Zealand for a family reunion (my husband is a Maori/Kiwi) for three weeks.” Emma: “We are off to Bali next week for a family holiday. We can’t wait.” Victoria in the Morgan Bikini , Appolina Sarong and the Allyse Roundie TowelPhotography By Matt Johnson