Off the shores of Cape Cod, we spend a Nantucket afternoon with Milly & Grace shop owner and mother of two, Emily Hollister. With a passion for her clients and bringing the local community together, this kind and humble spirit shares about the beginnings of a successful business, the East Coast lifestyle, and her excitement for Joie’s upcoming A La Plage capsule pop-up, available at Milly & Grace from August 4th – 14th.
What's on your agenda?
I always start my morning sipping matcha tea and spending a few moments in meditation before my boys get up (my husband included!). Once they are up, we don’t mess around. Sundays are for outdoor adventures so, after breakfast, we usually head out for a walk with our pup. Then, it’s off to the beach with lunch in tow. We’ll end the day by snuggling our boys to bed and then kicking our feet up with a cocktail on our back deck.
You're wearing something vintage or modern?
Something right in the middle! I love finding the balance between current trends and timeless pieces.
Favorite spot to grab a bite on the way to the shop?
Provisions! It’s home to my favorite breakfast sandwich and has the best baked goods on the island. And their crew is just the sweetest!
Morning mantra or life motto?
Present over perfect. Before becoming a mom, I navigated my life with perfectionist tendencies. But, once I had my boys, I quickly realized that it’s nearly impossible to do it all - no matter how type A I was! Throughout this transition and amidst the constant struggle to have everything together, I find peace by reminding myself that the most important thing I can do is be present.
A glass of wine with a book in hand at home or soaking up the sun at the beach?
In the summer, soaking up the sun at the beach! In the winter, wine and a good parenting book!
When it comes to family, summer, and the Nantucket area...
Any upcoming vacation plans this season?
We are all about adventures – especially my husband! We have been talking about renting a camper van and driving up the west coast. We dream of starting in San Diego, stopping in Los Angeles to visit my sister, continuing up the coast to Big Sur, making a pit stop to visit my grandma in Northern California, and finally ending up in Washington State where my grandpa lives. We can’t wait to check this off our bucket list when the boys are just a little older and introduce them to their great-grandparents.
You get a day off with no work, kids, or husband. How will you treat yourself?
I’d be lying if I said I don’t dream of taking the morning to attend a freestyle flow class at SUPTA yoga followed by a quick dip in the ocean at Steps Beach! On the way home, I would swing by Bartlett Farm to pick up some fish, locally grown produce, and fresh flowers. After catching up on all the smooches I missed from my boys throughout the day, I’d spend the evening cooking and enjoying dinner with my family and dear friends around the table!
The kids are always dying to go out and play at…
…the Cod Fish park playground in Siasconset. If I mention the word “swings,” they immediately say “weeeeeee”! They love it!
The best part about living in Nantucket?
I love the structure of Nantucket’s lifestyle with a busy summer and a quiet winter. I live for the hustle and bustle in the summer just as much as I live for the opportunity to reset in the winter. Both of them come just at the right time, when you begin to crave the next season!
Take us back to the beginnings of your boutique, Milly & Grace…
Who are Milly and Grace?
Milly and Grace are my grandmothers!
Your boutique has a beautiful cottage exterior. How did you decide on the property and the location?
Thank you! It was love at first sight and it just felt right! I was inspired by the open floor plan and felt that my interest in home décor and clothing would work well within this design. I, of course, adored the ivy covering the front of the building and the little courtyard out front. I like being a couple steps off the beaten path from Main Street and I can’t imagine being anywhere else.
How did you get to where you are today?
After I graduated college, I told myself I would spend one last summer out on Nantucket with my family, before moving to Boston to get a “real” job. But, one last summer turned into trying out my first winter, and then one more summer turned into realizing that I didn’t want to leave this beautiful island and I decided to make Nantucket my home. I still needed to find that “real” job though. So, I decided that I’d put my business degree to good use and open up a shop of my very own. And, here we are, eight years later!
Any defining moments or challenges that you've had to overcome?
While becoming a mom to my twin boys is the most rewarding thing I’ve ever done, it also really challenged my role as a shop owner. Finding that balance between being a mom to my boys and a mom to my shop was and is hard. It’s something that I work on everyday. After all, the shop was my first baby and I can’t give up on her!
Who or what inspires you?
It’s the little things in my every day that inspire me! From my little ones learning new words to everything about this charming town; from the people, the flowers that grow on the houses, cobblestones, restaurants and of course the ocean!
How do you define the Milly & Grace girl's style?
The Milly & Grace girl’s style can be described as contemporary yet timeless. She will have a few items that qualify as the “latest trends,” but for the most part her closet is filled with articles of clothing that could last a lifetime. Her style is simple but not plain, romantic yet sophisticated.
Beyond clothing, you offer everything from home décor to jewelry and gifts. What has been your favorite addition to the store?
Recently, we have introduced shoes into our shop in a much bigger way! I love the way it has allowed for an entire look to come together in our shop. We always make sure our clients leave our shop feeling comfortable and confident from head to toe!
Are there any exciting projects in the works?
As a matter of fact, there are! This has been the year of growth for Milly & Grace. This past winter, while the shop was closed, we focused on refreshing our brand. We worked with a graphic designer to create an updated and more sophisticated version of our logo. We are in the process of revamping our shop’s website to include an online store. It’s in the hands of our web developer, as I type this, and we’re hoping for a launch date later this summer! On top of that, the brand is expanding! My little sister, Caroline, just launched Milly & Grace Weddings. She’ll be designing and planning weddings on Nantucket. I’m so excited for her and proud of her!
Do you have a memorable customer experience?
All of my customers mean a lot to me, as they’ve made my dream possible. I have a genuine interest in them and care for them beyond the walls of my shop. They truly become dear friends. So, when my customers come into the shop, it feels as though I’m catching up with a friend over a cup of coffee. Except instead of coffee, we are playing with pretty clothing! It’s my hope that they feel that way too.
Our A La Plage summer capsule will be available for a limited time at Milly & Grace from August 4th-14th! When it comes to collection…
Anne-Marie one piece or Morgan bikini?
This mama is all about the Anne-Marie one piece. It makes it easier to chase my water-loving baby boys all over the beach!
Your favorite piece to gift?
I don’t think you can go wrong with the Bernetta sarong! You can do so much with it. It could be tied around your neck as a scarf, around your waist as a skirt, or onto your handbag for a little extra color. Bonus: its one-size-fits-all nature takes the guessing game off of the table.
If you could take one piece from the capsule anywhere in the world, what would it be and where would you go?
It’s too hard to pick just one. Can I pick 2?? I would take Luka pants and the Evonna bag Down Under! My family and I lived in Sydney, Australia during my high school years and it absolutely stole my heart. I often daydream about eating brunch at the Boathouse, relaxing on Balmoral beach, and rediscovering my go-to childhood places.
We love that you support Joie frequently on your social channels. Do you have a favorite item from the newest collection?
The Xolani Pants are my latest obsession. I’ve found myself throwing them on over my bathing suit, sporting them on one of my daily strolls through town with my boys, and even pairing them with heels for date night with my husband! They are just so comfortable and versatile.
Shop Her Picks
Alandra Silk Dress$458.00 $183.20
Bamboo Stripe Top$188.00 $75.20
Kalyssa Lace Top$248.00 $99.20
Madia Dress$138.00 $55.20
Onyx Chambray Top$168.00 $67.20
Adamaray Embroidered Top$218.00 $87.20
Xolani Printed Pant$178.00 $71.20
Park Skinny Pant$218.00 $87.20
Midrise Ankle Skinny$228.00
More Sunday Girls
Fashion Director, HarpersBAZAAR.com
This month's Sunday Girl wears many hats - figuratively and literally. Fashion Director, artist, writer, stylist, and above all wife and new mom, Kerry Pieri celebrates the daily balance of being a mother and businesswoman, with style and grace. Her genuine passion and happiness encourages us to do what we love, and love what we do.
Actress & Lifestyle Blogger
Actress, writer, producer, blogger - you name it, Grasie Mercedes does it…and she does it in style. As a NY native residing in LA, our June Sunday Girl thrives in all opportunities that Hollywood puts in front of her, both on and off screen. Grasie gives us a behind-the-scenes look at her love for the entertainment industry, fashion, beauty, and travel.
Co-Founder of Summer Fridays and Creator of You & Lu
For the month of May, we are focusing on all things mama’s, wellness, and the official kick off to summer. We’ve tapped into new mom, Summer Friday’s co-founder, and You & Lu creator to learn how she tackles motherhood, style, health and summer!
Fashion Bloggers & Photographers
Natalie and Dylana Suarez are soul mates when it comes to success and creativity, while shining as individuals through their own unique styles. We caught up with the sisters in their Dumbo pads to get a taste for what the other side of the bridge has to offer, and to talk all things fashion, travel and New York City.
Founder, Ropes of Holland
Physiotherapist-turned-fashion blogger, Lindsey Holland, takes us on a tour of her picturesque neighborhood in her favorite pieces from our Spring Collection, and talks all things style, travel and London.
Fashion Blogger + Globe Trotter
It’s February (aka “love month”), so we’ve turned to fashion blogger + globe trotter Sara Escudero of Collage Vintage to share what she’s loving right now. Having recently relocated from Madrid to LA with her photographer boyfriend, Diego Anciano, the magic that life in a new city brings is giving them a fresh outlook on all things to love
Founder of Chillhouse & Taste the Style
The holidays are a busy time of year, and by the time December rolls around we inevitably find ourselves wondering how we're going to survive another month of holiday cheer? Don’t you agree? This month, wellness and style expert Cyndi Ramiriz-Fulton shares how she keeps her mind, body and style aligned during this busy time of year. As the founder of Chillhouse Wellness Café and the editorial website Taste the Style, looking and feeling fabulous is part of her daily routine.
Co-Founders of The Hive
November marks the start of the giving season, but giving means many things for multi-tasking women balancing motherhood, entrepreneurship, making a difference, and time to call their own. This month, Co-Founders of The Hive, an online destination for new moms and beyond, share how they balance the demands of the holidays without compromising their style, sanity, or do-good attitudes.
Owner/Designer of EF Collection
Delicate fine jewelry is definitely having a moment in fashion. Whether layered, stacked, or mix and matched, celebrities and fashion “it” girls are flocking to Owner/Designer Emily Faith’s EF Collection to help define their jewelry style. We caught up with the Los Angeles native while in Paris showing her new collection to find out how she spends her time in the world’s most fashionable city and what she’s coveting for fall.
BPCM PR Team
September marks the official kick-off to fall, and there’s no better way to get in the mood for a wardrobe revamp than a healthy dose of New York Fashion Week. For an insiders’ perspective on this coveted event, we tagged along with PR maven Vanessa von Bismarck, Partner of BPCM PR, and a few of her PR gurus to find out everything we wanted to know about fashion week and beyond.
Founder of Guest of a Guest & Lingua Franca
As the end of summer nears, an escape to the coast is exactly what we need. Meet Rachelle Hruska MacPherson, founder of Guest of a Guest and Lingua Franca, as we chat motherhood, life in Montauk, and weekend dressing
Skai Jackson & Kiya Cole Mother-Daughter Goals
Child star, teenage role model and emerging style-icon all define actress Skai Jackson. Her number one fan and stunning mother, Kiya Cole, is with her every step of the way. This mother & daughter duo open up about a budding career, fashion inspiration, and what their close-knit family relationship is like off screen…
Emma Henderson & Victoria Beattie: Founders of The Beach People
Clear summer skies are just around the corner and we couldn’t be more excited to get whisked away, be carefree and inspired by our bucket-list destination travels. This month, Emma Henderson and Victoria Beattie of The Beach People, take us to the land down under, where they share their best-kept secrets and celebrate our A La Plage summer capsule collection and our exclusive Roundie towel collaboration to accompany our seaside escapes and beyond…
Founder of CamilleStyles.com
This season we celebrate our store opening at Domain Northside, and enjoy the sunny skies of Austin with Camille Styles, founder of CamilleStyles.com. A creative & energetic spirit, Camille welcomes us into her gorgeous home and shares with us a few of her favorite neighborhood spots while reminding us of the importance of living a healthy, well-balanced lifestyle
Social Editor at L’Officiel
As we wind down from the whirlwind that is fashion month, we spend a morning with Sabina Socol, the chic social editor of French fashion magazine, L’Officiel Paris. Always on top of the latest news, this “It Girl” shows us around her dreamy flat and shares her best kept secrets behind personal style, the best cuisine in town, and inspires us with her love of journalism to pick up a pen and start writing.
Creative Director & Owner of Blooms by Drea Floral and Event Design
This February, we’re celebrating the month of love with Andrea Swain, soon-to-be bride and event and floral designer behind Blooms by Drea. We catch up with Andrea at home as she effortlessly styles our bohemian and vintage-inspired pieces from our exclusive wedding capsule collection before jetting off to her own destination wedding in Cartagena, Colombia.
Fashion Director and Editor
For Fashion Director and Editor, Caroline Issa, it may not be all glitz and glam prepping for the fervor of fashion month in between editorial meetings, shoots and brand consulting. Yet this stylish sartorial influencer is as prepared as ever, taking her favorite looks from our exclusive winter capsule collection to the streets of Paris and getting us geared up for fashion month with a few of her tips & tricks of the trade.
TV Host and Fashion Journalist
It’s officially gift giving season and we’re celebrating with Louise Roe - author of Front Roe. Join us as we chat Sunday indulgences, unforgettable career moments, and all things holiday. This down-to-earth beauty is no stranger to “front row” experiences and is our go-to girl on cultivating personal style and leading a life filled with confidence.
Founder of Mara Carrizo Scalise Jewelry
Meet Mara Carrizo Scalise–the Argentinian jewelry designer whose passion for travel, eye for unusual vintage, and love for the simple beauty found in nature has influenced the concept behind her namesake jewelry line, handmade in LA. With a lengthy list of loyal celebrity clientele, Mara’s dainty, everyday pieces are the perfect complement to Joie’s perennially chic style. Keep scrolling to read more on the inspiration behind her collection and be sure to check out her pieces featured in the Joie Holiday Shop.
Founder and Partner of GOGOLUXE
Keeping up with the trends is no easy feat in an industry that’s always on the move. That’s why this month, we put the spotlight on in-the-know fashion retail and luxury brand consultant, Ramya Giangola. Named one of New York’s most fashionable women time and time again, Ramya has made a name for herself scouting and guiding “it" developments across design, travel, food and, of course, fashion. We catch up with the stylish working mom in her new Hollywood Hills home and get the scoop on all that’s new and noteworthy for fall…
SVP, Fashion Director at Saks Fifth Avenue
September is officially here and while many are mourning the last bit of summer, the fashion world has eagerly shifted gears in anticipation for the season’s long-awaited fall fervor. With the shows in full swing, we’ve tapped Saks Fifth Avenue’s SVP, Fashion Director and trend forecasting expert, Roopal Patel, for a few inside tips on navigating Fashion Week like a pro. Keep scrolling for her insider tips to survive the month-long fête.
Founder & Creative Director of Simone LeBlanc
Personal stylist turned LA’s most trusted gift-giving guru, Simone LeBlanc, created her dream job—traveling to alluring destinations to source and curate her well-adorned, lavish gift-boxes for friends, clients, and celebrities alike. This month, we sat down with the gifting queen in her Hollywood Hills home and talk personal taste, the meaningful touch, and of course, life on Sundays with her adorable daughter Lillian…
Founder of Crowell Lane Creative
Following our Malibu visit with Minnie Mortimer Gaghan, we cross coasts during the height of summer and relax oceanside in the Hamptons. Join us as Laney Crowell – founder of digital branding agency Crowell Lane— takes us to her favorite seaside shops and shares her personal fashion and interior style tips. With the quaint aesthetics of summer in the Hamptons and blooming flowers as our backdrop, we promise Crowell's view will make you want to pack a bag and head to the beach.
Co-founder of Vainité
To celebrate the summer collection and Joie’s coastal lifestyle, we're taking our summer vacation from the breathtaking shores of Malibu all the way to the pristine sands of Montauk. Join us as we travel coast-to-coast and catch up with Minnie Mortimer, co-founder of the luxury beauty experience Vainité, and the stylish Laney Crowell, founder of Laney Crowell Creative. Get swept away as we explore Minnie’s stunning oceanfront refuge and get a taste for her laid-back Los Angeles lifestyle. Then jet-set across the country with us next week for a relaxing stay in the Hamptons as we take a trip to the beach with Laney and talk summer essentials. After all, this season is all about travel and lasting memories, so why not pack your bags with your favorite Joie dress and take a vacation with us?
Founder of Max-Bone Boutique
In laid-back Malibu, California, where day trips to the beach and beautiful summer skies are endless, we tap this month’s Sunday Girl, the sophisticated globe trotter and Max-Bone founder & designer, Parisa Fowles-Pazdro. From the pristine sands of Zuma to the iconic Surfrider Beach, Malibu’s surfer style and bohemian way of life are the perfect backdrop for the Joie summer collection. This month we visit Parisa in her home away from home, the Max-Bone store in Cross Creek and talk summer getaways, Sundays in Malibu, and her adorable bulldog Mackintosh. We couldn’t help but be inspired by her carefree wanderlust, and we are sure you will agree.
Inspired, passionate, and accomplished are all attributes that can be used to describe our May Sunday Girls. We've tapped ten stunning women who are breaking barriers in their respective industries while doing an incredible job as parents. With today's working mothers prioritizing their careers and simultaneously dedicating time to raising their children, work-life balance has become an integral part of the everyday routine and each of our Sunday Girls go above and beyond just that. Even though Mother's Day only comes once a year, we believe that honoring great moms should happen year-round. Happy Mother’s Day to our Sunday Girls around the world.
Owner of Camelback Flower Shop
Now that spring has officially arrived and flowers are on all of our minds, we take a moment to chat with Scottsdale’s Camelback Flowershop owner Teresa Wilson about her Sunday routine, florals vs. fronds, and the inspiration behind her recently launched candle collection.
Founder of Jennifer Zeuner Jewelry
In celebration of the launch of Jennifer Zeuner's delicate jewelry line in Joie stores, we've tapped the Southern-based designer to talk all things Sunday, her secret formula for layering necklaces, and the unexpected muse that inspired her line.
With Valentine’s Day upon us, it would seem only natural to catch up with Rosie O’Neill, the sugar-loving co-founder of luxury candy boutique, Sugarfina—and chat Sundays, champagne gummies, and the love story that started it all…
This month, we sit down with Kassia Meador—the free-spirited pro-surfer, wetsuit designer, and photographer from Los Angeles—and talk life growing up in Southern California, inspiration and what’s in store for 2016…
The Trio Behind STRIIIKE
Meet the effortlessly talented Streicher sisters: Kristie, Ashley and Jenn, the trio behind STRIIIKE – a collaborative family business and beauty studio in Los Angeles where hair, makeup and feathered brows are artfully crafted under one roof.
PARTNERS AT SWEET LAUREL BAKERY
Friends-turned-business partners Claire Thomas and Laurel Gallucci are the duo behind whole foods focused baking company, Sweet Laurel Bakery.
We sat down with Gretchen to hear about how she found success in a male dominant sport, and how snowboarding gave rise to her current passion as an environmental activist.
On what inspires Emily: “It’s the little things in my every day that inspire me! From my little ones learning new words to everything about this charming town; from the people, the flowers that grow on the houses, cobblestones, restaurants and of course the ocean!” Emily wearing the Alandra Silk DressPhotography By Alex La Cruz
On juggling the responsibilities of being a mother and shop owner: “Finding that balance between being a mom to my boys and a mom to my shop was and is hard. It’s something that I work on every day.” Emily in the Bamboo Stripe Top, jeans are her own (similar) and the Nice Leather Sandals (similar)Photography By Alex La Cruz
On her favorite piece from the collection: “The Xolani Pants are my latest obsession. I’ve found myself throwing them on over my bathing suit, sporting them on one of my daily strolls through town with my boys, and even pairing them with heels for date night with my husband!” Emily in the Onyx Chambray Top and Xolani Printed PantPhotography By Alex La Cruz