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Carly Leahy & Afton Vechery

For this month’s Joie Muse Series, we met with Afton Vechery and Carly Leahy – entrepreneurs, modern-day feminists, and game-changers in women’s health (not to mention, members of Forbes and Inc’s “30 Under 30” list!). Founders of Modern Fertility , an at-home fertility test, Afton and Carly are helping to move the fertility conversation from infertility-resolution to fertility-proactivity to empower women about their bodies and their futures. Read along to learn about their ground-breaking work and shop their favorite #Joie picks.

On your career…

How did you two meet and what made you decide to go into business together?

AV: I've always been a product-oriented, technical kind of leader, and I knew that when starting Modern Fertility, I needed someone who's a master at branding and creative. Carly and I were introduced through a friend, which we call the most epic email introduction of all time - and instantly clicked and couldn't stop bubbling with ideas. It was the perfect combination of skill sets.

CL: When I met Afton, she was fully in the game of entrepreneurship and fertility. I wasn't thinking about either. I was heads down with my career (I had been working at Google and was then at Uber) and, to be honest, I didn't think I needed to be bothered by fertility information. But after my first meeting with Afton, I was struck by what a blind spot I'd had about the topic. I've always been a big feminist, and after thinking about fertility more, I realized that it's about so much more than just settling down – it's about independence and ownership of your body and future. I came to see fertility as one of the last largely overlooked frontiers of feminism. I kept meeting with Afton, talking to friends who had the same blind spots, and soon enough, I couldn't get this problem out of my head.

Did you always have entrepreneurial aspirations or was it the need for something not already easily accessible (fertility information) what drove you to start your own company?

CL: I didn't think that I had to start a company. Coming from a creative brand background, as opposed to finance, product or consulting; I didn't know that it was entirely possible. But after meeting Afton (who has entrepreneurship in her DNA) and sinking my teeth into proactive fertility (and how unapproachable it felt to me), that changed dramatically. This was the ultimate creative challenge and I quickly saw that creative people make great founders! Sometimes your blind spots are the things that you are uniquely positioned to help others see clearly. If you can communicate those blind spots and connect with your customers and your growing team, you can build something game-changing.

AV: I think I was fortunate to stumble upon my entrepreneurship at a young age. I started a clean water testing company in high school after doing some investigating and picking up on a water contamination issue in my hometown in Maryland. The project led me to science fairs at the local, regional, national, and international levels and kicked-off a string entrepreneurial endeavors building science-based companies. I learned that if I was obsessed with a problem and worked really, really hard, doors would open. I've always said that I know I'm not the smartest person in the room, but when it comes to a problem that I care deeply about, I am the hardest working. I think hard work trumps intellect when it comes to building a company.I had a hand in launching a few health-tech companies before joining 23andMe, where I helped relaunch their core product right after it was shut down by the FDA. Around that time, I realized I wanted to wait until later in life to start my family, so I tried to get my fertility hormones tested at my OBGYN's office and was told "you're young, you don't need this... you should only do that after it isn't working." I knew from earlier in my career that these tests had been around for decades and were typically an option for women or couples after they've struggled to conceive for about a year. I knew the information was in my body and I thought, well why can't I get this baseline proactively?I eventually got a referral to an infertility clinic to get this testing, and after months of appointments, I finally got the results-along with a $1,500 bill. Even though the process was cumbersome and way too expensive, the results were incredibly empowering. It clicked that there was a big opportunity to give women this important information about their bodies on their own terms, much earlier in life. This is about taking more agency over our reproductive health, as we choose to have kids later and later and face rising external pressures with fertility.

How would you describe your relationship with each other pre-Modern Fertility and its growth since?

CL: People often don't believe me when I tell them that Afton and I did not know each other before starting Modern Fertility. For us, it worked out really well that way – kind of like the advice you get about not being roommates with your best friend. :) There was a period when we were learning each other's styles. I learned Afton absolutely loves negative feedback-about the company, about her leadership, you name it (spoiler, I prefer positive feedback!). It drives her to be better like nothing else. At this point, we really feel like we're in each other's minds-in a great way. We know what the other is thinking without them saying a thing, and can help bring each other's ideas to the finish line just by knowing what the other was going for. I can tell when Afton picks up the phone if it's her brother who's calling (she has a certain way of talking to him), or what she wants for dinner that night (her dinner preferences are easily intercepted by what someone had for lunch).

What is a typical day like in the Modern Fertility office?

AV: As a growing company, each day truly is different than the last. A few things are consistent, though. This is one of the most productive and talented teams I've ever come across, so there is never a shortage of new ideas and work to do. We have a culture of talking about the hard things (addressing the elephants in the room, so to speak) and have each other's backs regardless of the project or domain at hand. We usually take a break from work to all eat lunch together, but otherwise people are in and out of meetings and between projects. We have a neon "We Trust Women" sign in our office. It's become our internal mantra.

How did it feel when you were able to take the first Modern Fertility test?

CL: Afton had this testing done through traditional channels before starting the company (hence the inspiration for MF) but being able to take the test from home during our beta was so cool. After getting back my results, I had this overwhelming feeling of how crazy it was that women didn't have easy access to this important information about our bodies and futures.

How does it feel to have created something that is not only innovative but also life-changing?

AV: We know this is an incredibly important area of work, but we have so far to go! We fundamentally believe that all women deserve the opportunity to own their fertility information, regardless of their age, identity or fertility decisions. We see a world where fertility hormone testing is as ubiquitous as pap smears and physicals. We have a long road ahead before we've truly integrated fertility hormone testing into mainstream consumer wellness, but an obsession with the problem keeps us going each hour of each day.We are focused on bringing fertility to mainstream consumer life, but also have a research division of the company where women can opt-in to have their anonymized data used in women's health research to help create better predictors of future fertility. We started the company to increase access to information, but also improve it.

On your website you volunteer your personal fertility profiles to give customers an idea of what they can expect. What made you decide to share something so personal?

AV: We firmly believe that with fertility, there is no "right" or "wrong" and that there is nothing to be ashamed of. Your fertility hormones are just where your body is at. We think ambiguity breeds a lot of stress and shame, and that clear, clinical information can break that down. Putting my fertility profile on our website is one way I can help women understand what they'll learn about their bodies, and show that fertility can be a regular part of everyday health conversations.

What does the future of Modern Fertility look like to you?

AV: We have so much room to expand with integrating fertility into mainstream consumer wellness, and helping more women own the decisions impacting their bodies and futures. That said, we are talking to our customers every day in our community and know that they want other tools for understanding their reproductive health. We're mapping out new products that directly respond to these requests, and fill the gap in clinically-sound, community and education-based resources. Finally, and we're still quite early in this, we're investing in pushing fertility science forward with new research. We give women the option to opt in to have their information anonymized and used in clinical studies by our research team. For context, the bulk of industry research to date focuses on infertility, due to the reactive way our healthcare system treats infertility. Our focus on wellness gives us a unique view into a different part of the fertility window. Long-term, we are working to understand new nuances in fertility and develop a better predictor of future fertility. The goal is to give women better information about their bodies and advance fertility science. We ultimately want to be *the* trusted consumer brand in reproductive health.

If you weren’t in the fertility business what would you be doing?

AV: I'd be working in clean water. It's still a long-held passion of mine, and like fertility, is core to our lives but without the proper attention it deserves.

What advice would you give someone looking to start their own company?

AV: Take the first step, even if it's a small step. Starting a company can undoubtedly be scary, but when I'm confronted with impostor syndrome, I try to see it as a choice. Succumbing to it is as intentional as deciding to go the other direction and take a step towards creating something meaningful.

On style…

Describe your style in one sentence?

CL: Elevated camping wear aka "camping chic”.

AV: Makes you slightly uncomfortable but you want to learn more.

How do your on-duty and off-duty looks differ?

CL: They don't differ much. Although if I'm going somewhere after work my team always knows, because I'm a wee bit more dressed up :)

AV: On-duty, I'm fairly straightforward. I wake up and can be into the office within 15 minutes (I'm about a 5-minute bike ride away). But weekends are another story. I have notorious "weekend wear" that's usually a combination of puzzling and fabulous. This largely comes from vintage shopping, which I love.

What is your fashion mantra?


AV: Match my mood and feel confident.

Do you have a favorite piece from the shoot?

CL: OMG that red leather skirt. Softest leather-seriously.

AV: The leather jogger pants are insane. They are so funky but lined with silk – I literally wore them around the house instead of sweatpants last weekend (and out that night)!

What are some of your style staples?

CL: Jeans and a sweater. I LOVE the white turtleneck comfy sweater from Joie.

AV: A dressier shirt, usually with slight structure, and jeans. I like the blue V-neck with the white print from Joie. It makes me feel put together but is also easy.

What is your work uniform?

CL: Workout leggings (shout out to Outdoor Voices), sneakers, and a cozy sweater. I wasn't kidding when I said "elevated camping”.

AV: A dressier shirt or sweater with jeans and clogs/mules. I am 5'4 and prefer to see the world from 3" higher. 

On San Francisco and travel…

What is your favorite thing about living in SF? Why?

CL: I love the collectivist culture here. There are so many transplants that there is a constant sense of welcoming and group activities.

AV: How close we are to the things out of the city...and getting to explore those places with amazing people. I find that the people here are so passionate about their work and hobbies. I love people who have that energy for life.

What are some of your favorite restaurants/shops in SF?

CL: 20 Spot is my favorite. It's a record store turned wine bar owned by a brother/sister duo where you'll always feel at home.

AV: I love Bar Agricole. When I moved to SF, I was on the board of a New Music orchestra with someone I met in all state band in high-school (I played the trumpet!). We did this awesome gala event where we paired the music with food with chef Eric Chow. Eric was at Tartine, and now runs Bar Agricole. Dining there is quite the treat – Eric is on another level. In terms of shops, I love The Human Condition. Also, is the OBGYN a shop?! Pro tip- there is an OBGYN shortage, and securing an OBGYN that also delivers babies is a challenge, so it's helpful to start thinking about your doctor before you want to conceive! Modern Fertility works with a handful of OB's in SF that believe proactive fertility information should be available to everyone. If you want in on this list of OBs, ask us:!

San Francisco’s best kept secret is?

AV: It's not much of a secret, but I love the top of Bernal Heights hill. It's so serene, with 360-degree views of the Bay Area and cute dogs running around.

CL: OK, I will tell you. Get up early and get to Mario's Cigar Bar in North Beach (used to be a cigar shop), if you get there early enough, you can treat yourself to a croissant sandwich that will make your whole heart happy. I love walking the filbert steps afterward. :)

What is your dream destination?

AV: When I travel, I love visiting places that have such a different culture that it is entirely consuming. Some of the places where I have met the most amazing people have been Beirut and Nairobi.

CL: I have a: I-want-to-go-everywhere complex. Can I say...everywhere?

For more information on Modern Fertility, please visit

READ MORELESS: Carly Leahy & Afton Vechery

Muse Series

Angeles Almuna Weil

Artist / Fashion Stylist / Creator

Welcome to the new Joie Muse Series, a simple evolution of the feature which we previously called “Sunday Girl”. Each month, we will continue to profile women who inspire us with their stories, and encourage others to approach life’s opportunities and challenges with confidence, creativity, hope and positivity – any day of the week. For the month of October, we sat down with artist, fashion stylist, creator and breast cancer survivor, Angeles Almuna Weil. Read along to learn more about Angeles’ colorful life journey and how it has not only shaped her style, but motivated her to spread awareness and give back to her community.

Sarah Butler

Fashion Blogger

While based in Seattle, Sarah Butler’s notably whimsical and ladylike style has caught the eyes of style lovers everywhere. Her most recent collaboration with renowned street style photographer (and boyfriend) Jose Martinez has transformed her personal style blog into a curated editorial destination, capturing the attention of some of fashions elite. Read along to learn how Sarah has conquered Seattle’s style scene…and isn’t stopping there.

Alya Mooro

Journalist / Author

Egyptian born and London bred, Alya Mooro has earned her successes as a self-employed journalist, presenting unique approaches to social commentary, fashion and lifestyle. With her first book on the way to shelves, we met with Alya to learn more about the passion and voice she provides for multi-cultural women everywhere.

Sophie Gray

Co-Founder of Sophie James Winery

Set on a stunning Sonoma Mountaintop, surrounded by a magical farm land, Sophie Gray works fiercely to create delicious, distinctive, organically farmed Pinot Noir and Rosé wines. We visited Sophie James Winery to chat with Gray about how she became the best version of herself as a passionate business woman, wife, and mother.

Amanda Luu & Ivanka Matsuba

Owners of destination floral design studio – Studio Mondine

San Francisco-based floral design shop Studio Mondine takes a unique approach to flower arrangements, combining lush, overgrown English garden style with precise, spiritual Japanese ikebana style in their work. We caught up with founders at their studio and chatted about their passion driven careers, and how they do it in style.

Nicole Trunfio

CEO of Erth Jewelry / Model

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Elizabeth Minett

Founder & Creative Director at Cander Paris

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Aleksandra Zee

Artist, Woodworker

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Geraldine Boublil

Founder of Erin Off Duty

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Maria Dueñas Jacobs

Director of Brand Development at Stitch Fix

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Stephanie Liu Hjelmeseth

Fashion & Lifestyle Blogger

Stephanie Liu Hjelemeseth started her creative digital journal, Honey & Silk, nearly eight years ago, which has naturally evolved to speak to fashion, travel, beauty, and the most rewarding addition yet: motherhood. We caught up with the new mama to talk all things career, style and how she plans to spend baby’s first holiday!

Whitney Leigh Morris

Small Space Lifestyle Blogger & Consultant 

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Inès Mélia

DJ & Painter

DJ, painter and fashion it-girl Inès Mélia is the epitome of Parisienne chic. With an ear for music and an eye for style, Inès has worked with some of the biggest names in the industry. Read on to learn more about her musical expertise, fashion inspiration and wanderlust lifestyle.

Amira Khan

Lifestyle Blogger + Content Creator

Introduction: Self-love, authenticity, and empowerment – a few of the many things that attracted us to Amira Khan’s lifestyle blog. With a uniquely modest style, in a not-so-modest world, Amira takes us around her hometown of Manchester and chats with us about her career, style, and all of the refreshing traits that make her ‘Modest Mira’.

Monica Ainley de La Villardi‌ère

Fashion Journalist 

Street-style star and fashion tastemaker Monica Ainley de La Villardi‌ère juggles keeping traditional media alive while relishing in the new-found convenience of a digital age. We caught up with the Parisian-by-way-of-London Canadian and chatted all things career, style, Paris and podcast ‘Fashion: No Filter’.

Kerry Pieri

Fashion Director,

This month's Sunday Girl wears many hats - figuratively and literally. Fashion Director, artist, writer, stylist, and above all wife and new mom, Kerry Pieri celebrates the daily balance of being a mother and businesswoman, with style and grace. Her genuine passion and happiness encourages us to do what we love, and love what we do.

Grasie Mercedes

Actress & Lifestyle Blogger

Actress, writer, producer, blogger - you name it, Grasie Mercedes does it…and she does it in style. As a NY native residing in LA, our June Sunday Girl thrives in all opportunities that Hollywood puts in front of her, both on and off screen. Grasie gives us a behind-the-scenes look at her love for the entertainment industry, fashion, beauty, and travel.

Lauren Gores Ireland

Co-Founder of Summer Fridays and Creator of You & Lu

For the month of May, we are focusing on all things mama’s, wellness, and the official kick off to summer. We’ve tapped into new mom, Summer Friday’s co-founder, and You & Lu creator to learn how she tackles motherhood, style, health and summer!

Natalie and Dylana Suarez

Fashion Bloggers & Photographers

Natalie and Dylana Suarez are soul mates when it comes to success and creativity, while shining as individuals through their own unique styles. We caught up with the sisters in their Dumbo pads to get a taste for what the other side of the bridge has to offer, and to talk all things fashion, travel and New York City.

Lindsey Holland

Founder, Ropes of Holland

Physiotherapist-turned-fashion blogger, Lindsey Holland, takes us on a tour of her picturesque neighborhood in her favorite pieces from our Spring Collection, and talks all things style, travel and London.

Sara Escudero (AKA Collage Vintage)

Fashion Blogger + Globe Trotter

It’s February (aka “love month”), so we’ve turned to fashion blogger + globe trotter Sara Escudero of Collage Vintage to share what she’s loving right now. Having recently relocated from Madrid to LA with her photographer boyfriend, Diego Anciano, the magic that life in a new city brings is giving them a fresh outlook on all things to love

Cyndi Ramirez-Fulton

Founder of Chillhouse & Taste the Style

The holidays are a busy time of year, and by the time December rolls around we inevitably find ourselves wondering how we're going to survive another month of holiday cheer? Don’t you agree? This month, wellness and style expert Cyndi Ramiriz-Fulton shares how she keeps her mind, body and style aligned during this busy time of year. As the founder of Chillhouse Wellness Café and the editorial website Taste the Style, looking and feeling fabulous is part of her daily routine.

Melissa Magsaysay & Sara Riff

Co-Founders of The Hive

November marks the start of the giving season, but giving means many things for multi-tasking women balancing motherhood, entrepreneurship, making a difference, and time to call their own. This month, Co-Founders of The Hive, an online destination for new moms and beyond, share how they balance the demands of the holidays without compromising their style, sanity, or do-good attitudes.

Emily Faith

Owner/Designer of EF Collection

Delicate fine jewelry is definitely having a moment in fashion. Whether layered, stacked, or mix and matched, celebrities and fashion “it” girls are flocking to Owner/Designer Emily Faith’s EF Collection to help define their jewelry style. We caught up with the Los Angeles native while in Paris showing her new collection to find out how she spends her time in the world’s most fashionable city and what she’s coveting for fall.

Backstage Pass to NYFW


September marks the official kick-off to fall, and there’s no better way to get in the mood for a wardrobe revamp than a healthy dose of New York Fashion Week. For an insiders’ perspective on this coveted event, we tagged along with PR maven Vanessa von Bismarck, Partner of BPCM PR, and a few of her PR gurus to find out everything we wanted to know about fashion week and beyond.

Rachelle Hruska MacPherson

Founder of Guest of a Guest & Lingua Franca

As the end of summer nears, an escape to the coast is exactly what we need. Meet Rachelle Hruska MacPherson, founder of Guest of a Guest and Lingua Franca, as we chat motherhood, life in Montauk, and weekend dressing

Emily Hollister

Shop Owner of Milly & Grace Boutique

Off the shores of Cape Cod, we spend a Nantucket afternoon with Milly & Grace shop owner and mother of two, Emily Hollister. With a passion for her clients and bringing the local community together, this kind and humble spirit shares about the beginnings of a successful business, the East Coast lifestyle, and her excitement for Joie’s upcoming A La Plage capsule pop-up, available at Milly & Grace from August 4th – 14th.

Kiya Cole & Skai Jackson

Skai Jackson & Kiya Cole Mother-Daughter Goals

Child star, teenage role model and emerging style-icon all define actress Skai Jackson. Her number one fan and stunning mother, Kiya Cole, is with her every step of the way. This mother & daughter duo open up about a budding career, fashion inspiration, and what their close-knit family relationship is like off screen…

Emma Henderson & Victoria Beattie

Emma Henderson & Victoria Beattie: Founders of The Beach People

Clear summer skies are just around the corner and we couldn’t be more excited to get whisked away, be carefree and inspired by our bucket-list destination travels. This month, Emma Henderson and Victoria Beattie of The Beach People, take us to the land down under, where they share their best-kept secrets and celebrate our A La Plage summer capsule collection and our exclusive Roundie towel collaboration to accompany our seaside escapes and beyond…

Camille Styles

Founder of

This season we celebrate our store opening at Domain Northside, and enjoy the sunny skies of Austin with Camille Styles, founder of A creative & energetic spirit, Camille welcomes us into her gorgeous home and shares with us a few of her favorite neighborhood spots while reminding us of the importance of living a healthy, well-balanced lifestyle

Sabina Socol

Social Editor at L’Officiel

As we wind down from the whirlwind that is fashion month, we spend a morning with Sabina Socol, the chic social editor of French fashion magazine, L’Officiel Paris. Always on top of the latest news, this “It Girl” shows us around her dreamy flat and shares her best kept secrets behind personal style, the best cuisine in town, and inspires us with her love of journalism to pick up a pen and start writing.

Andrea Swain

Creative Director & Owner of Blooms by Drea Floral and Event Design

This February, we’re celebrating the month of love with Andrea Swain, soon-to-be bride and event and floral designer behind Blooms by Drea. We catch up with Andrea at home as she effortlessly styles our bohemian and vintage-inspired pieces from our exclusive wedding capsule collection before jetting off to her own destination wedding in Cartagena, Colombia.

Caroline Issa

Fashion Director and Editor

For Fashion Director and Editor, Caroline Issa, it may not be all glitz and glam prepping for the fervor of fashion month in between editorial meetings, shoots and brand consulting. Yet this stylish sartorial influencer is as prepared as ever, taking her favorite looks from our exclusive winter capsule collection to the streets of Paris and getting us geared up for fashion month with a few of her tips & tricks of the trade.

Louise Roe

TV Host and Fashion Journalist

It’s officially gift giving season and we’re celebrating with Louise Roe - author of Front Roe. Join us as we chat Sunday indulgences, unforgettable career moments, and all things holiday. This down-to-earth beauty is no stranger to “front row” experiences and is our go-to girl on cultivating personal style and leading a life filled with confidence.

Mara Carrizo Scalise

Founder of Mara Carrizo Scalise Jewelry

Meet Mara Carrizo Scalise–the Argentinian jewelry designer whose passion for travel, eye for unusual vintage, and love for the simple beauty found in nature has influenced the concept behind her namesake jewelry line, handmade in LA. With a lengthy list of loyal celebrity clientele, Mara’s dainty, everyday pieces are the perfect complement to Joie’s perennially chic style. Keep scrolling to read more on the inspiration behind her collection and be sure to check out her pieces featured in the Joie Holiday Shop.

Ramya Giangola

Founder and Partner of GOGOLUXE

Keeping up with the trends is no easy feat in an industry that’s always on the move. That’s why this month, we put the spotlight on in-the-know fashion retail and luxury brand consultant, Ramya Giangola. Named one of New York’s most fashionable women time and time again, Ramya has made a name for herself scouting and guiding “it" developments across design, travel, food and, of course, fashion. We catch up with the stylish working mom in her new Hollywood Hills home and get the scoop on all that’s new and noteworthy for fall…

Roopal Patel

SVP, Fashion Director at Saks Fifth Avenue

September is officially here and while many are mourning the last bit of summer, the fashion world has eagerly shifted gears in anticipation for the season’s long-awaited fall fervor. With the shows in full swing, we’ve tapped Saks Fifth Avenue’s SVP, Fashion Director and trend forecasting expert, Roopal Patel, for a few inside tips on navigating Fashion Week like a pro. Keep scrolling for her insider tips to survive the month-long fête.

Simone LeBlanc

Founder & Creative Director of Simone LeBlanc

Personal stylist turned LA’s most trusted gift-giving guru, Simone LeBlanc, created her dream job—traveling to alluring destinations to source and curate her well-adorned, lavish gift-boxes for friends, clients, and celebrities alike. This month, we sat down with the gifting queen in her Hollywood Hills home and talk personal taste, the meaningful touch, and of course, life on Sundays with her adorable daughter Lillian…

Laney Crowell

Founder of Crowell Lane Creative

Following our Malibu visit with Minnie Mortimer Gaghan, we cross coasts during the height of summer and relax oceanside in the Hamptons. Join us as Laney Crowell – founder of digital branding agency Crowell Lane— takes us to her favorite seaside shops and shares her personal fashion and interior style tips. With the quaint aesthetics of summer in the Hamptons and blooming flowers as our backdrop, we promise Crowell's view will make you want to pack a bag and head to the beach.

Minnie Mortimer Gaghan

Co-founder of Vainité

To celebrate the summer collection and Joie’s coastal lifestyle, we're taking our summer vacation from the breathtaking shores of Malibu all the way to the pristine sands of Montauk. Join us as we travel coast-to-coast and catch up with Minnie Mortimer, co-founder of the luxury beauty experience Vainité, and the stylish Laney Crowell, founder of Laney Crowell Creative. Get swept away as we explore Minnie’s stunning oceanfront refuge and get a taste for her laid-back Los Angeles lifestyle. Then jet-set across the country with us next week for a relaxing stay in the Hamptons as we take a trip to the beach with Laney and talk summer essentials. After all, this season is all about travel and lasting memories, so why not pack your bags with your favorite Joie dress and take a vacation with us?

Parisa Fowles-Pazdro

Founder of Max-Bone Boutique

In laid-back Malibu, California, where day trips to the beach and beautiful summer skies are endless, we tap this month’s Sunday Girl, the sophisticated globe trotter and Max-Bone founder & designer, Parisa Fowles-Pazdro. From the pristine sands of Zuma to the iconic Surfrider Beach, Malibu’s surfer style and bohemian way of life are the perfect backdrop for the Joie summer collection. This month we visit Parisa in her home away from home, the Max-Bone store in Cross Creek and talk summer getaways, Sundays in Malibu, and her adorable bulldog Mackintosh. We couldn’t help but be inspired by her carefree wanderlust, and we are sure you will agree.

Mother's Day Special

Inspired, passionate, and accomplished are all attributes that can be used to describe our May Sunday Girls. We've tapped ten stunning women who are breaking barriers in their respective industries while doing an incredible job as parents. With today's working mothers prioritizing their careers and simultaneously dedicating time to raising their children, work-life balance has become an integral part of the everyday routine and each of our Sunday Girls go above and beyond just that. Even though Mother's Day only comes once a year, we believe that honoring great moms should happen year-round. Happy Mother’s Day to our Sunday Girls around the world.

Teresa Wilson

Owner of Camelback Flower Shop

Now that spring has officially arrived and flowers are on all of our minds, we take a moment to chat with Scottsdale’s Camelback Flowershop owner Teresa Wilson about her Sunday routine, florals vs. fronds, and the inspiration behind her recently launched candle collection.

Jennifer Zeuner

Founder of Jennifer Zeuner Jewelry

In celebration of the launch of Jennifer Zeuner's delicate jewelry line in Joie stores, we've tapped the Southern-based designer to talk all things Sunday, her secret formula for layering necklaces, and the unexpected muse that inspired her line.

Rosie O'Neill

Sugarfina Co-founder

With Valentine’s Day upon us, it would seem only natural to catch up with Rosie O’Neill, the sugar-loving co-founder of luxury candy boutique, Sugarfina—and chat Sundays, champagne gummies, and the love story that started it all…

Kassia Meador


This month, we sit down with Kassia Meador—the free-spirited pro-surfer, wetsuit designer, and photographer from Los Angeles—and talk life growing up in Southern California, inspiration and what’s in store for 2016…

The Streicher Sisters

The Trio Behind STRIIIKE

Meet the effortlessly talented Streicher sisters: Kristie, Ashley and Jenn, the trio behind STRIIIKE – a collaborative family business and beauty studio in Los Angeles where hair, makeup and feathered brows are artfully crafted under one roof.

Claire Thomas & Laurel Gallucci


Friends-turned-business partners Claire Thomas and Laurel Gallucci are the duo behind whole foods focused baking company, Sweet Laurel Bakery.

Gretchen Bleiler


We sat down with Gretchen to hear about how she found success in a male dominant sport, and how snowboarding gave rise to her current passion as an environmental activist.