Fresh summer designs in crisp cotton are perfect for staying cool and stylish when the weather gets a bit warm.



Soft Joie is here for those days when you want to take it easy in luxe and flattering designs.

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This edit features finishing touches like intricate stitching over smocking with a lace trim insert that makes you stand out in all the right ways.

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the muse edit

Laurel Gallucci is the Co-Founder and CEO of Sweet Laurel. After she was diagnosed with an aggressive autoimmune disorder and put on a strict diet by her doctor, she started creating recipes of her own and turned her test kitchen into Sweet Laurel in 2015 with creative partner Claire Thomas.

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More Sizes, Same Joie

Find your perfect fit with our carefree designs, now available at a variety of new extended sizes.

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Feminine. Confident. Romantic. Effortless.

Since its inception in 2001, Joie has been one of the most sought-after contemporary brands yielding to the fashion-minded woman. Effortlessly chic, Joie represents accessible luxury and casual style for today’s modern woman. Originally known for its romantic silk blouses and coastal inspired aesthetic, Joie has grown into a lifestyle brand, complete with a collection of ready-to-wear designs, a floral fragrance, and accessories.