CUTE IN COTTON
Fresh summer designs in crisp cotton are perfect for staying cool and stylish when the weather gets a bit warm.
Soft Joie is here for those days when you want to take it easy in luxe and flattering designs.
LACE AND THE DETAIL
This edit features finishing touches like intricate stitching over smocking with a lace trim insert that makes you stand out in all the right ways.
the muse edit
Laurel Gallucci is the Co-Founder and CEO of Sweet Laurel. After she was diagnosed with an aggressive autoimmune disorder and put on a strict diet by her doctor, she started creating recipes of her own and turned her test kitchen into Sweet Laurel in 2015 with creative partner Claire Thomas.
More Sizes, Same Joie
Find your perfect fit with our carefree designs, now available at a variety of new extended sizes.
Feminine. Confident. Romantic. Effortless.
Since its inception in 2001, Joie has been one of the most sought-after contemporary brands yielding to the fashion-minded woman. Effortlessly chic, Joie represents accessible luxury and casual style for today’s modern woman. Originally known for its romantic silk blouses and coastal inspired aesthetic, Joie has grown into a lifestyle brand, complete with a collection of ready-to-wear designs, a floral fragrance, and accessories.