Romance & the blouse

This edit will make you feel like you’re strolling down Paris everyday with the romantic shapes of our new blouses. From flowing fabric, to unique details; bring romance back to your life now.

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Floral Folie

Whimsical floral prints are a necessity this season so make sure to pick your favorites from our selection. This versatile pattern can add a touch of playfulness to your everyday wardrobe with a hint of retro.

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the dress edit

There is no such thing as too many dresses, and this edit features the best of this season’s designs. The silhouettes are flowing and ethereal while the colors are rich and moody; this is your new dress code.

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It's Finally Here!

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Feminine. Confident. Romantic. Effortless.

Since its inception in 2001, Joie has been one of the most sought-after contemporary brands yielding to the fashion-minded woman. Effortlessly chic, Joie represents accessible luxury and casual style for today’s modern woman. Originally known for its romantic silk blouses and coastal inspired aesthetic, Joie has grown into a lifestyle brand, complete with a collection of ready-to-wear designs, a floral fragrance, and accessories.